DED, Emirates NBD co-operate to promote consumer rights

Dubai, 2 May 2011: The Commercial Compliance and Consumer Protection Division at the Department

of Economic Development in Dubai (DED) and Emirates NBD are joining hands to offer consumer

protection tips and guidelines that will be displayed at the bank's ATM screens located all over the

UAE. This initiative is part of DED's ongoing drive to strengthen the communication channels with

consumers to educate them about their rights.

Emirates NBD will display consumer protection guidelines on its affiliate ATM network, which includes

more than 650 machines spread in the UAE. The guidelines will include an overview of Consumer

Law No. (24) 2006, and ways to submit complaints and comments to the Department of Economic

Development in Dubai.

“DED is committed to uphold the rights of consumers, and raise the service standards provided by the

retail sector and thus strengthen consumer confidence. We are pleased to co-operate with Emirates

NBD, one of the leading banking institutions, to further strengthen customer awareness by using this

innovative approach,” said Omar Bushahab, CEO, Commercial Compliance and Consumer Protection

Division, DED.

"Emirates NBD is keen to support the efforts devoted to transparency within the various segments of

society and spread awareness among consumers of their rights. We thank the Department of Economic

Development for the continued cooperation, which is in line with the bank's commitment to provide the

best services and products to customers," said Saif Al Mansoori, Deputy Head, Group Marketing and

Branding, Emirates NBD.

The Department of Economic Development has recently signed a cooperation agreement with Emirates

NBD, which enables customers to pay for DED’s services through branches of the bank in Dubai and

The agreement underscored the commitment of DED to strengthen co-operation with leading financial

and banking institutions to enhance customer services and further ease procedures by activating online

technologies to maximise customer service standards.