Etisalat launches its first self-branded mobile device

Abu Dhabi, Monday, 19th October 2009: In one of the most exciting launches at GITEX 2009, Etisalat today unveiled its first self-branded mobile device. Etisalat 211 FM is an affordable mobile phone offered by Etisalat for its price-conscious customers, who can now purchase this device bundled for as less as AED 265. Etisalat has also bundled this device with a Wasel SIM card along with AED 165 of free airtime credit for international calls, over a period of 3 months.
Etisalat 211 FM Mobile
§ Colour display screen
§ Slim Design & light weigh
§ Support MMS,WAP
§ FM radio feature
§ Headset
§ Support Arabic and English Languages
§ One-year warranty

Etisalat 211FM is a sleek mobile device that supports MMS, WAP and FM radio features. The slim device has a coloured display screen and supports both Arabic and English languages. The device comes with a headset and one year warranty from Etisalat. Besides this, customers purchasing the 211 FM mobile bundle can also benefit from free international talk time worth AED 165, automatically credited to the customer, over a period of three months.

Customers will receive AED 60 credit on Wasel activation (50+10), and AED 50 and AED 65 respectively at the beginning of the second and third months. An SMS notification will be sent to the customers each month stating the bonus credited. The free talk time will be valid for 30 days each. Customers can dial *121*5# to check their free international credit balance on activation.

Commenting on the launch of new device, Khalifa al Shamsi, Senior Vice President, Consumer Marketing at Etisalat said, “Launch of an affordable mobile device is a strategic move for Etisalat into the mobile devices segment. We have been present in this segment with many of our international partners like RIM, Apple and HTC to bring revolutionary devices like the Blackberry, iPhone and the recently launched HTC Magic android based phone, to our customers in the UAE. The new Etisalat 211 FM device will realise our dream of expanding our customer’s reach, and offering them a truly affordable holistic connectivity option, whereby they not only get a fantastic device, but also can get dual benefits of free Wasel SIM card connection and free airtime credit bonus.”

“Etisalat will also launch more self-branded devices in the future that will not only cover mass markets but also include highly customised devices, especially designed for special segments of customers,” Al Shamsi added.

Customers can purchase the Etisalat 211 FM mobile device bundle from all Etisalat Business Centers, outlets, online shop and mass retailers. The bundle is also available at the Etisalat stand at GITEX Shopper.