Mercator Wins Gold Advertising Award

Dubai, U.A.E., March 2nd, 2009 - The Emirates Group’s Dubai-based business technology provider Mercator was presented with a prestigious Gold Award at the recent Air Transport World 2009 Advertising Awards in Washington DC, USA. Now in their 35th year, the AdAwards are one of the airline industry’s most coveted accolades, with all categories judged by Air Transport World readers worldwide including airline industry decision makers such as CEOs and Chairmen, participating online.The winning Mercator campaign was devised with the aim of raising awareness of the breadth of Mercator’s portfolio and to emphasise the division’s drive to deliver business technology solutions that simplify processes and deliver returns on investment for their clients. Mercator wanted to highlight the successful delivery of their new cargo business technologies that are fully IATA e-freight compliant and which offer a paperless environment, giving enhanced operational visibility. The campaign also touched on their fast-growing revenue accounting outsourcing business, which reduces costs and improves cash flow for Mercator’s clients. It is also a reflection of the state-of-the-art airport technologies deployed in Emirates' Terminal Three at Dubai International Airport, already proven to improve passenger experience.