Emirates and Virgin America Partner to Offer Enhanced Connections to West Coast Gateways

LOS ANGELES, Calif. – December 14, 2010 – Emirates, the Dubai-based international carrier, now offers U.S. travelers the option to book flights with connecting service on Virgin America, making travel easier and more convenient with one seamless itinerary.

From Los Angeles, passengers can now book a connecting flight on Virgin America to Boston, Dallas Fort Worth, Fort Lauderdale, Orlando, Washington DC and Toronto. Emirates’ San Francisco service now connects to Virgin America destinations including Boston, Dallas Fort Worth, Fort Lauderdale, Las Vegas, Orlando, San Diego, Seattle, Washington DC and Toronto.

The frequency of both Emirates and Virgin America flights mean a shorter stop-over time for passengers continuing on to Dubai, while the increased connections make traveling to the Middle East hub more accessible throughout the U.S.

“Our new agreement with Virgin America will bring our American West Coast gateways within easier reach of dozens of U.S. cities, making travel more convenient for customers travelling to or from the Middle East and beyond,” said Nigel Page, Senior Vice President of Commercial Operations for Americas and Africa. “This partnership is a further demonstration of our commitment to the United States and we will continue to look for new opportunities to enhance our service provision moving forwards.”

“We’re pleased to partner with an airline also known for offering travelers a world-class flying experience – with a focus on upscale amenities and outstanding service,” said Adam Green, Director of Network Planning at Virgin America. “We hope this new agreement will offer guests a more seamless travel experience on two airlines known for the quality of their service.”

Emirates currently flies twice daily from Los Angeles, Houston and New York City, and daily from San Francisco non-stop to Dubai. In addition to award-winning onboard service, multi-course meals and 1,200 channels of on-demand entertainment, Emirates passengers in transit at Dubai International Airport can enjoy state-of-the-art facilities at Terminal 3, dedicated exclusively to the international carrier. An Emirates lounge is set to debut at San Francisco International Terminal in February 2011.

Bookings may be made on Emirates tickets only and can be purchased through www.emirates.com, Emirates call centers, partner travel agencies and other online travel agencies.


About Emirates: Emirates currently serves 109 cities around the globe with a young and technologically advanced fleet of 153 wide-bodied aircraft that are equipped with industry-leading comforts in the air. Additionally, Emirates has 200 wide-bodied aircraft on order, worth over US$68 billion, and is the leading customer of the Airbus A380 with 15 in its fleet and 75 on order, powered by Engine Alliance GP7200 engines. Fast Company Magazine recently picked the airline as one of the 50 “Most Innovative Companies” in the world and Emirates was also awarded the “World’s Best Airline Inflight Entertainment” for the sixth year at the 2010 Skytrax World Airline Awards. Operations on Emirates from New York, Houston, Los Angeles and San Francisco connect America to the world through the airline’s route network with extensive connections from Dubai to the Far East, Australia and Africa. For more information, visit www.emirates.com/usa


About Virgin America: Headquartered in California and launched in August 2007, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel, including in-flight internet service on every flight and the most advanced touch-screen entertainment platform in the skies. The airline’s base of operations is San Francisco International Airport. In just three years flying, Virgin America has created 1,700 new jobs and has swept the major reader-based travel awards, including “Best Domestic Airline” in the Condé Nast Traveler 2008, 2009 and 2010 Readers’ Choice Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards. For photos and more, visit: http://www.virginamerica.com/

Skies More Open Than Ever; 10 more liberalised aviation agreements for Emirates in 2010 to pass 60 deal milestone

DUBAI, UAE - 8 December 2010- The UAE, Dubai and Emirates Airline have now secured over 60 open or highly liberal aviation agreements, following further recent liberalisation success in Latin America, Africa and Europe.

The 60th and 61st agreements, with Brazil and Panama, the latter concluded last month, are the latest negotiations in 2010 that allow carriers of each partner country to offer largely open services between each market.

It follows eight other open deals successfully concluded during the course of this year.
The US, UK, Spain, Thailand, Singapore, Switzerland, Malaysia, Chile, New Zealand and Lebanon are among the 60 countries that have signed highly liberal or completely open agreements with the UAE and Dubai.

The UAE, through the UAE’s General Civil Aviation Authority (GCAA) has a policy of open skies and its aviation market is one of the world's most open and competitive. Dubai in particular is one of the true pioneers of aviation liberalisation having adopted an open skies policy as one of the cornerstones of its economy long before Emirates was established in 1985.

"Open skies secured by the UAE and Dubai Civil Aviation Authorities with key economies now represent the majority of Emirates Airline's air services access worldwide, with an average of six new open or liberalised deals now being signed a year," the President of Emirates, Tim Clark said.

"The world, often led by emerging markets, is liberalising faster than many believed possible. This is good news for consumers, traders, exporters and travellers generally," he said.

The International Air Transport Association (IATA) has indicated liberalising 320 of the world's bilateral aviation agreements would create 24.1 million jobs and generate an additional $US490 billion in world GDP.

The UAE's new open agreements signed in 2010 recognises that unrestricted access to Dubai, one of the world's largest and fastest-growing hubs, allows carriers of the world to grow their services in the prosperous Middle East and Gulf region and also boost exports and trade to their own markets thanks to existing or future Emirates services.

The recent deal with Brazil now means the two countries' aviation policies are even more closely aligned and will deliver further benefits to both economies through increased tourism, exports and trade. In 2010 traffic between the Dubai and Sao Paulo will exceed 170,000 passengers.

Albano Franco, a Member of Brazil’s Parliament and a former President of the Commission of Tourism of the Chamber of Deputies, Governor of the State of Sergipe and President of the Brazilian Confederation of the Industries, said: “The new agreement between Brazil and the UAE is a strong example of what is being achieved - since Emirates commenced services to Sao Paulo, the trade relationship with the UAE has grown to US$6.3 billion and is now the largest partner in the region".

In 2010, Emirates has carried over 9,000 tonnes of high-valued Brazilian exports including auto parts, machinery as well as temperature and time sensitive agricultural exports to the UAE and beyond. Emirates commenced Dubai-Sao Paulo services in 2007.

Economic analysis by InterVISTAS on Brazil’s 2007 traffic found their liberalised aviation policy had boosted Brazil’s 2007 passenger traffic by 47%, boosting GDP by US$10.5 billion and created 242,000 jobs.

"The connectivity, economic, tourism and trade benefits are clear. Open skies improves consumer choice, enhances productivity and creates real, high-quality job opportunities," Mr Clark said.

"There are some pockets of resistance, but these are a shrinking minority compared to those economies choosing the liberalisation option. Aeropolitical protection is an artificial handbrake on economic growth and the world is increasingly wise to this outdated way of thinking. Emirates, Dubai and the UAE will continue to promote real open skies with any willing aviation partner."

“With the full support of Emirates, the UAE's GCAA and Dubai's DCAA have been successfully pursuing and securing open and liberalised deals with many like-minded countries. The UAE is also a signatory to IATA’s Agenda for Freedom framework which is another example of how slowly but surely the international aviation landscape is being changed,” Mr Clark said.

Emirates Wins Top Marketing Award

DUBAI, U.A.E - 30 November 2010 – Emirates has received industry recognition in the recent 2010 GEMAS Effie (Gulf Marketing Review Effectiveness in Marketing Awards) MENA Awards.



Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications was awarded the coveted GEMAS Marketer of the Year. Boutros was selected by a 15-strong panel comprising regional and international marketing experts. The prestigious award recognises the positive impact that sustained marketing exposure along with an excellent product can have on a brand.



“The Corporate Communications department under the hands-on management of Boutros has done an excellent job of conveying the Emirates message to our consumers. Communicating with our customers and partners has been pivotal to our success and we have spared no expense in ensuring our message meets the right people at the right time. Boutros abundantly merits this important award,” said Sir Maurice Flanagan, Executive Vice Chairman, Emirates Airline and Group.



Emirates employs a full range of classic and contemporary elements in its communications mix to ensure it stays ahead of the game in a very competitive environment.



“Emirates is a powerful symbol of how intelligent communication practices can transform a local brand into an international powerhouse,” said Boutros Boutros. “We have an incredibly robust Corporate Communications department which has been massively successful in promoting the Emirates business through a cohesive strategy covering public relations, sponsorships, events, advertising, merchandise, internal communications and web initiatives. This award represents the dedication and enthusiasm of the entire Corporate Communications team in making Emirates the world renowned brand that it is today.”



“Keeping a brand relevant and fresh can be difficult but Emirates products speak for themselves. We have a young and modern fleet of aircraft, fitted with the industries best products, as well as a dynamic staff who have helped make Emirates the global icon that it is today,” added Boutros.



The airline has always been at the forefront of communications and is adept in growing its communications strategy alongside a consistently expanding international brand. Now operating to 109 destinations Emirates has worked hard to ensure its brand is easily identifiable wherever it flies to. Such initiatives include global sports sponsorships. Today the airline is linked to some of the world’s leading sport events, spread across the six continents that Emirates flies non-stop to from Dubai.



As part of its international exposure Emirates has also played an active role in promoting Dubai as an international destination for sport, business and tourism.



The GEMAS effie Mena Awards were launched to recognize, educate and encourage effectiveness among the marketing communications industry across the Middle East.



About the GEMAS Marketer of the Year Award

The GEMAS Marketer of the Year is awarded to individual who has made an outstanding contribution to the marketing function and raised the standard of marketing within the organisation. The person is someone who, through innovation, strategy and communications excellence, has made a positive impact on the market place, evidenced through clearly quantifiable post-campaign evaluation. It is someone who, in the opinion of the judg¬es, has made a significant contribution to raising the standard of marketing in the Middle East.

Emirates to Launch Services to Basra from 2 February 2011

DUBAI, U.A.E - 29 November 2010 – Emirates will launch services to Basra, Iraq from 2nd February next year.

 
Basra will be Emirates’110th international destination and the sixth to launch in the 2010-2011 financial year. The service will operate four times a week each Monday, Wednesday, Thursday and Saturday, subject to Government approval. The flight will be operated by an Airbus A330, in a three class configuration, First Class, Business Class and Economy Class on Wednesday, Thursday and Saturday and in a two class configuration, Business Class and Economy Class, on Mondays.
 
“Basra is a significant market for Emirates. The city’s recent growth has paved the way for numerous multinational companies and industries to invest in infrastructure and we have seen strong potential from a number of our markets,” said His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group. “Since the 2009 oil field bid, traffic from the US and Europe into Basra has increased significantly and we are ready to capitalise on this growth.”
 
“Our convenient flight times and good connections make Emirates an excellent choice for corporate travellers to Basra,” added Sheikh Ahmed. “It has been a strong year of growth for Emirates and this announcement is further proof of our robust expansion plans.”
 
Well positioned, close to the oil fields and the Gulf, Basra continues to attract investments from major corporations around the globe. Key inbound markets for Emirates will include, oil and petroleum companies from the US and Europe, as well as Iraqi diaspora.
 
Outbound traffic from Basra will be skewed towards local Iraqis. As the economy recovers and rebuilds, a large segment of the local population are expected to make use of this new service.
 
Local authorities in Basra have also started developing plans to attract inbound tourism with one of the city’s most iconic hotels, the Sheraton, recently reopening for business.
Emirates expects to uplift around 10-12 tonnes of cargo per flight, using the belly hold capacity on the wide-bodied passenger aircraft.
 
As the city is re-established Emirates will be importing a range of commodities that will facilitate the city’s redevelopment. Key imports will range from perishable foodstuffs and garments to electronics and oil well equipment – from all corners of the world.
 
EK 945 will depart Dubai at 13:45 hours and touch down at Basra International Airport at 14:45 hours the same day. At 16:15 hours, return flight EK 946 will depart Basra touching down in Dubai at 19:10 hours. The service connects seamlessly with key industry hubs in the US and Europe. 

Rolls-Royce Announces New TotalCare® Deals Worth US$1.2 Billion with Emirates

DUBAI, U.A.E - 24 November 2010 – Rolls-Royce, the global power systems company, has concluded an agreement valued at US$1.2 billion (AED 4.4 billion) to provide contracted engine services powering 50 of Emirates’ 152 wide-bodied aircraft. Rolls-Royce will provide TotalCare long term services support for Trent 700 engines powering 29 Airbus A330 aircraft and Trent 800 engines powering 21 Boeing 777 aircraft. His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group said: “These agreements will extend the business relationship and strengthen the partnership between the two companies. This will also provide a better platform for effective management of engine life cycle costs and enhanced engine reliability.” Sir John Rose, Rolls-Royce, Chief Executive, said: “We are delighted to announce these agreements with Emirates, a valued customer with three Trent engine family members in service. All are now supported by TotalCare service packages which optimise operational efficiency.” With a fleet of 152 modern, wide-bodied aircraft Emirates currently flies to 108 destinations in 65 countries from its international hub of Dubai. Peter Dunsford, Rolls-Royce, Vice President, Civil – Middle East, said: “We have a long and proud history of working with Emirates, which over the last eighteen years has gone from strength to strength. These agreements will see us work closely together to drive predictability and efficiency across the fleet and is confirmation of the continuing and successful partnership between our two companies”. TotalCare long-term service agreements, in place on 90 per cent of Trent engines, are designed to minimise customer financial risk and enhance operational performance and reliability, allowing operators to concentrate on their core business. Notes to Editors: 1.  Rolls-Royce, a world-leading provider of power systems and services for use on land, at sea and in the air, has established a strong position in global markets - civil aerospace, defence aerospace, marine and energy. 2. As a result of this strategy, Rolls-Royce today has a broad customer base comprising more than 600 airlines, 4,000 corporate and utility aircraft and helicopter operators, 160 armed forces, more than 2,000 marine customers, including 70 navies, and energy customers in nearly 120 countries, with an installed base of 54,000 gas turbines. 3. Rolls-Royce employs 39,000 skilled people in offices, manufacturing and service facilities in 50 countries. The Group has a strong commitment to apprentice and graduate recruitment, and to further developing employee skills. 4.  In 2009, Rolls-Royce invested £864 million on research and development, two thirds of which had the objective of further improving the environmental aspects of its products, in particular the reduction of emissions. 5.  Annual underlying revenues were £10.1 billion in 2009, of which about half came from services revenues.  The firm and announced order book stood at £58.4 billion at 30 June 2010, providing visibility of future levels of activity. 6.  The long established relationship between Rolls-Royce and Emirates started in 1993.  Since then, Rolls-Royce has provided the carrier with Trent 700 and Trent 800 engines to power 29 A330s and 21 Boeing 777s respectively. Emirates also operates a fleet of Trent 500-powered Airbus A340s which are already covered by TotalCareâ 7.  Rolls-Royce has been active in the Middle East for 32 years, with an office in the region first established nine years ago. Trent 700 has 80% share in the Middle East and 40% of Rolls-Royce’s new advanced-efficiency XWB engines will be delivered to the region.

Emirates and JetBlue Airways Partner to Offer New Global Connections

DUBAI– 25th November 2010 – Emirates, the Dubai-based international carrier and JetBlue Airways have announced the launch of an interline agreement that offers travellers seamless connections to cities across the United States via New York’s John F. Kennedy (JFK) International Airport.

Under the new agreement, customers can purchase joint Emirates-JetBlue itineraries by calling their local reservations office or booking through www.emirates.com, meaning that dozens of U.S. cities, including Boston, Chicago, Orlando and Washington are now just a smooth connection away. Customers will be issued with a single combined ticket for Emirates and Jet Blue-operated flights and enjoy one-stop check-in and baggage transfer between the airlines.

“Our new partnership with JetBlue will enable customers from across the United States to connect quickly and easily to Emirates’ extensive network of worldwide destinations,’’ said Nigel Page, Senior Vice President of Commercial Operations for Americas and Africa. “With both Emirates and JetBlue recognized for their best-in-class services, this is a natural partnership which will enable passengers travelling to or from the United States to look forward to more choice, convenience, value and comfort than ever before.”

“We are pleased to partner with Emirates as we continue to expand JetBlue’s global reach,” said Scott Resnick, Jet Blue's director of airline partnerships. “With its unrivalled network spanning six continents, its respected and recognized brand, and its reputation for premium customer service, Emirates is a perfect fit for JetBlue’s growing portfolio of international partners.”

Emirates is one the world’s largest international carriers, flying to 108 cities around the world with a fleet of wide-bodied aircraft equipped with industry-leading comforts in the air. JetBlue is the leading airline at JFK Airport, where it offers premium low-fare service to dozens of cities throughout the Americas and carries more travellers than any other airline.

Emirates currently offers two daily nonstop flights to JFK – including service aboard its flagship A380 and its ultra long range 777-300ER – both of which offer travellers fine dining, personalized service and multi award-winning entertainment options. 

Known for its award-winning customer service, JetBlue will offer transfer customers from the U.A.E. and Emirates’ network of global destinations a premium experience that includes all-leather seating, unlimited free snacks and drinks, plus the most legroom in economy class (based on average fleet-wide seat pitch) and the most free live entertainment of any U.S. airline.

JetBlue operates one of America’s youngest airline fleets, with 157 Airbus and EMBRAER aircraft. At JFK Airport, JetBlue operates from its acclaimed new 26-gate Terminal 5, while Emirates operates from the adjacent Terminal 4, allowing for fast and easy connections between flights.
ends

Photo captions: 1. An Emirates A380 aircraft.

Media Relations contact:
Liz Opalka, Emirates Corporate Communications
Tel: (+9714) 708 1709, Mob: (+97150) 9509 073
visit: www.ekgroup.com/mediacentre

About Emirates
Award-winning Emirates is one of the world’s leading airlines. With its quickly expanding fleet of 152 wide-body aircraft, Emirates flies to 108 destinations in 65 countries in Europe, North and South America, the Middle East, Africa, the Indian subcontinent and the Asia-Pacific region. In the United States, Emirates offers double daily services to Dubai and beyond from Houston, Los Angeles and New York, plus daily flights from San Francisco. With 14 A380 aircraft in service and 76 on order, the airline is the largest A380 operator in the world and flies the superjumbo from Dubai to New York as well as to Auckland, Bangkok, Beijing, Jeddah, London Heathrow, Manchester, Paris, Seoul, Sydney, and Toronto. For information or reservations call +1 800 777 3999 from the U.S.A., +971 4 214 4444 from the U.A.E., TTY/TDD +1 888 320 1576, or visit www.emirates.com/usa.

About JetBlue Airways
JetBlue is New York’s Hometown Airline with other focus cities in Boston, Los Angeles, and Fort Lauderdale and Orlando, Florida. Voted "Most Eco-Friendly Airline" by Zagat's Airline Survey in 2008 and 2009, JetBlue has created a new airline category based on value, service and style. In 2010, the carrier also ranked "Highest in Customer Satisfaction Among Low-Cost Carriers in North America" by J.D. Power and Associates, a customer satisfaction recognition received for the sixth year in a row. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) and super-spacious Even More Legroom seats. JetBlue serves 62 cities with 600 daily flights. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800 538 2583 from the U.S.A., +1 801 365 2525 from the U.A.E., TTY/TDD +1 800 336 5530, or visit www.jetblue.com

Emirates Sparks A380 Activity Across the Globe

DUBAI, U.A.E. - 1st September 2010 - Emirates' expanding A380 fleet is generating interest from airports across the world as Manchester becomes the latest city to be served by the superjumbo.

The international airline of the United Arab Emirates is now the world's largest operator of the A380 with 12 in the fleet.

A further order for 32 A380s, announced during the Berlin Air Show in June, has prompted a flurry of enquiries from airports around the world.

Maurice Flanagan, Executive Vice Chairman Emirates Airline & Group, who was born in the North West of England and joined the first Manchester A380 flight said: “This is a historic moment for Emirates as we bring our 21st century superjumbo to the North West twenty years after our first flight from the region. Our Manchester service has been an incredible success story, and we’re delighted to be opening the next chapter today.”

Mr Flanagan added: "People are realising that this is the passenger aircraft of the future. As a result of our announcement in Berlin, we have had enquiries from more than 20 airports across the world, asking whether Emirates would fly the A380 to their airports. These aircraft are a dream to travel in and a dream to have at your disposal for expansion. They are extremely popular with our passengers and where we deploy them, they fill up almost immediately - running at over 90 percent load factor."

Information from Airbus shows that the A380 has now flown to more than 100 airports across the globe, either commercially or for events or test flights.

The start of A380 flights to Manchester from today is the first time the world's largest airliner has operated a scheduled service to a regional airport. It is also the first time Emirates has brought its First Class cabin to the route.

Manchester Airport's Managing Director, Andrew Cornish, said: "The start of daily A380 services from Manchester to Dubai is a moment in history for our airport and the wider region. It's of such significance that we're expecting thousands of people to visit the airport on September 1st to catch a glimpse of her first flight. We've invested around £10m to upgrade the airport's infrastructure to accommodate the flagship of the Emirates fleet and are very much looking forward to welcoming her for the first time."

EK017 leaves Dubai daily at 0755hrs and arrives in Manchester at 1225hrs. EK018 departs Manchester at 1410hrs, arriving in Dubai at 0015hrs the next day.

Emirates’ A380 is renowned for its First Class Private Suites, Onboard Shower Spas and Onboard Lounge for First Class and Business Class passengers, offering a wide range of drinks and canapés, as well as space to socialise or simply relax.

Passengers in all classes can lose themselves in the quietness of the aircraft and the award-winning ice in-flight entertainment system. There are more than 1,200 channels of on-demand entertainment, including 200 movies from around the world, 100 TV channels, more than 500 audio channels, 100 video games and news headlines.

Emirates now operates A380s on the following routes: London Heathrow, Manchester, Paris, Sydney, Auckland, Toronto, Bangkok, Seoul, Jeddah and Beijing. Hong Kong will be added to that list from 1st October and on 31st October,  the A380 will make a much-anticipated return to New York.

Emirates is the world's largest customer for the superjumbo and its total A380 order book is 90 - with 78 aircraft still to come.

Emirates brings West Africa closer with launch of new Dakar route

Dubai, U.A.E., 1st September, 2010: Emirates has strengthened its links to West Africa with the launch of a new direct service to Dakar.

EK 797 took off this morning for the airline's 105th destination, creating the only non-stop, scheduled passenger link between Dubai and Senegal. The new route will cut current journey times to Dakar by around the equivalent of an eight hour working day, creating an easy, fast and convenient service for business and leisure travellers.
Nigel Page, Senior Vice President of Commercial Operations, Africa & the Americas said: “Today marks a new chapter in air travel between the Middle East and West Africa. No more will passengers travelling to and from Senegal face long detours to Europe or other parts of Africa to reach their final destination.
“Instead, they can enjoy the convenience of a non-stop air link with Dubai, seamless connections to key centres in the Middle East, the Indian Sub-continent, Asia and the Far East through our state-of-the-art Terminal 3, a very competitive baggage allowance and the award-winning in-flight service for which Emirates is renowned."
EK 797 departs Dubai at 0955hrs every Tuesday, Wednesday, Friday, Saturday and Sunday and arrives in Dakar at 1600hrs. EK 798 leaves the Senegalese capital at 1740hrs and gets into Dubai at 0715hrs the following day.
An Airbus A340-300 is being deployed on the route, offering 12 seats in First Class, 42 in Business and 213 in Economy.
On the cargo side, Emirates will be transporting 65 tonnes of goods a week from various points on its global network, including oil industry equipment from the UAE; textiles from Asia, electronics from East Asia and Europe; and a number of products and garments from India.
One of the key imports from Senegal will be seafood, with Emirates SkyCargo expecting to transport up to 3,500 tonnes of seafood a year in the belly-hold of the A340-300. Fresh produce – such as lobster, shrimp and sea bream – will be landing in supermarkets and restaurants throughout the UAE and the rest of the GCC, as well as various destinations across the Emirates network, including Athens, Larnaca, Rome, Milan, Madrid, Paris and Beirut. 
The new Dakar route caps an exceptionally busy few months for the airline. Since the start of the summer, Emirates has announced orders for an additional 30 Boeing 777-300ER and 32 A380 aircraft; and placed a US$2.0 billion order for GE90-115B Engines to power the new 777s. With 12 A380 aircraft now in service, Emirates has instated its flagship A380s on its Beijing and Manchester routes, with the latter also commencing today, 1^st September.
Mr Page added: “Our new Dakar service is a further demonstration of Emirates’ commitment to investing in and supporting the development of its pan-African footprint.  Not only is the service already paying dividends through the creation of new jobs, such as our first Senegalese cabin crew and sales staff, but it will provide a significant long-term boost to trade and commerce in both the Middle East and West Africa.”
Trade between the UAE and Senegal has climbed from USD 14.2 million (AED 52.1 million) in 2003 to USD 184 million (AED 676 million) in 2009, according to figures from the Dubai Chamber of Commerce and Industry.
Dakar is the fifth new route to be launched by Emirates this year. The others are Tokyo, which launched o

Emirates to go Daily to Al Medinah al Munawarah

DUBAI, U.A.E 31st August 2010: Emirates will increase services to Al Medinah al Munawarah to seven flights per week from 31st October 2010 underscoring the important economic and cultural ties between the UAE and the Kingdom of Saudi Arabia.



The airline remains committed to the Kingdom with a total of 25 flights per week operating through its four gateways. These three new services will bring the number to 28 flights per week as well as increasing additional capacity to the Kingdom by 15 percent.



“Saudi Arabia is an important market for Emirates and our new daily service to Al Medinah al Munawarah is key to our continued growth there. In the last two years we have increased operations to the Kingdom from 17 to 25 weekly flights and we will continue to work closely with the Saudi Authorities to implement additional services,” said Ahmed Khoory, Emirates’ Senior Vice President Commercial Operations, Gulf, Middle East and Iran.



Mr. Khoory continued: “This daily service will offer our customers in the Kingdom with even more choice, helping to connect both business and leisure travellers not only to Dubai but also our extensive worldwide network. There is significant demand for travel in and out of Al Medinah al Munawarah from across our network and we are confident that these new flights will be well received by our customers.”



Emirates’ first flight to Al Medinah al Munawarah landed on July 2nd 2010. The service remains on a temporary schedule until 26th March 2011.



From 31st October the seven weekly flights to Al Medinah al Munawarah will depart Dubai each day at 0115 hours and will arrive in Al Medinah al Munawarah at 0315 hours. On the return journey the flight will depart Al Medinah al Munawarrah at 0445 hours, arriving in Dubai at 0815 hours. Emirates’ currently has four scheduled flights to the city departing on a Tuesday, Friday, Saturday and Sunday.



The service is operated by an Airbus A330-200 aircraft, offering 12 seats in First class, 42 seats in Business Class and 183 seats in Economy.

Purchase your 30-day or 96-hour UAE visa on www.emirates.com

DUBAI, U.A.E., 17 May 2010: Emirates airline has introduced yet another initiative to simplify travel with the launch of ‘Purchase your UAE visa online’. Emirates is the only airline in the Middle East to offer this complete online visa solution to its passengers visiting its hub – Dubai, UAE - for business or leisure.

The feature – an extension of the online flight booking process on www.emirates.com - can be accessed by valid Emirates ticket holders from 35 select countries. Only 30-day and 96-hour visit visas to Dubai, UAE are available through the new feature, subject to all pre-requisites being met. The pre-requisites are defined by Dubai Naturalisation and Residency Department (DNRD) as it takes the decision to grant the visa. (www.dnrd.gov.ae ).

A 96-hour visa will cost US$ 44 while a 30-day visa will cost US$ 57. Service fees are applied separately.

Visas are delivered via email within four international working days. Passengers can continually track the status of their applications via www.emirates.com

Richard Vaughan, Emirates’ Divisional Senior Vice President, Commercial Operations Worldwide noted: “Advancements in aviation are often related to simplifications in the travel process. I’m delighted Emirates is advancing travel convenience by allowing its customers to apply, purchase and track their UAE visa online - another initiative in a series of self-service tools that offer more convenience, flexibility and control to passengers. Taking place from the comfort of one’s home, office or hotel, it requires none of the running around often associated with submitting forms, securing approvals and collecting visas.

“It also demonstrates our ongoing commitment to Dubai and its tourism industry. The timely introduction of this feature ahead of the summer rush will facilitate travel for scores of tourists visiting the emirate during the Dubai Summer Surprises.”

Groups and families stand to gain significantly as the feature accepts multiple requests of up to nine people as long as they are on the same booking. It is available to Emirates ticket holders regardless of whether the booking is facilitated via www.emirates.com, an Emirates office or a travel agent.

In its initial phase the facility is being rolled out in 35 countries* in the Far East, Indian sub-continent, Middle East, Africa, Europe and the Americas. In the second phase, due to roll out in the coming weeks, offline markets will be targeted. These comprise countries that do not have Emirates services, but which connect to nearby gateways of the Dubai-based airline.

Passengers click ‘Manage Your Booking’ on www.emirates.com and proceed with seven simple steps to complete the transaction. Passengers have the flexibility to request visas at the time of or after the flight booking has been completed.

Emirates has partnered with VFS Global to introduce this feature. VFS Global - a part of Switzerland-based Kuoni Travel Group – is a specialist partner for diplomatic missions worldwide, processing over 7 million (contracted) visa applications per year. It operates the Dubai Visa Processing Centre (DVPC) in 11 countries. DVPC does not process work visas.

Emirates commits further to India; Dubai-based airline to add 22 weekly flights

DUBAI, U.A.E, 28th May 2009 – Emirates airline announces a further expansion of its India operation as India propels itself to become one of the world’s fastest-growing aviation industries encouraged by a liberalization of its skies.

The Dubai-based airline will add 22 weekly flights as a support for the Indian government’s ambitious growth plan to attract 100 million travellers in 2010. The existing service of 163 flights per week to 10 Indian gateways will be strengthened to 185 over the summer and winter periods. High demand routes - Ahmedabad, Chennai, Kolkata, Kozhikode and Thiruvananthapuram - will be the chief beneficiaries.

Underlying Emirates’ continued investment in India, the airline’s expansion programme closely follows its ‘Journey through India’ campaign which involved a major revamp of the inflight product to meet regional preferences of India’s diverse populace.

Majid Al Mualla, Emirates’ Vice President, Commercial Operations West Asia and Indian Ocean said: “The global slowdown is not over yet, but the outlook for the future is showing signs of improvement. When traditional European markets dried up, India was quick to refocus its trade and marketing efforts in targeting regions not severely affected by the economic downturn such as the Middle East, Eastern Europe, Africa and parts of Southeast Asia. Emirates has a robust global network spanning over 100 cities in more than 60 countries and is well-placed to connect India to the world.

“Already, Emirates is witnessing a surge in the number of Middle East travellers seeking medical tourism options in India, given the favourable exchange rate and world-class facilities available.”

Ahmedabad
Emirates will serve Ahmedabad with a double-daily operation, adding six weekly flights to its existing eight-flights-a-week service. The expansion will be undertaken in a phased manner with three flights added on 2nd June and another three on 26th October. Pharmaceutical exports will receive a major impetus as the cargo capacity on the route will increase to 236 tonnes per week per direction.

Chennai
Emirates’ Chennai service will become a triple-daily with the addition of two flights between October and December this year, making Emirates the largest international carrier to operate from the city. Cargo exports from the city take the form of textiles, garments, electrical and electronic goods, machinery and spares, leather products, pharmaceuticals, perishables, valuables and mobile phones. The enhanced cargo capacity of 343 tonnes per week per direction will increase the city’s export potential to Europe, America, Africa and the Middle East.

Kolkata
Kolkata is a key gateway for business and leisure travellers from the Middle East and Europe seeking easier passage to North-East India. Emirates will enhance connectivity to the city with five additional flights from 3rd December, bringing its total frequency to 12 per week. Export of fresh fruits, vegetables, jute, leather, silk and tea will benefit from an improved cargo capacity of 190 tonnes per week per direction.

Kozhikode
Kozhikode – a port city in the Indian state of Kerala – has been frequented by Middle East traders as early as the seventh century. The airline will further strengthen its Dubai - Kozhikode connection by adding five flights from 2nd December. Post expansion Emirates will operate 11 flights offering 157 tonnes of belly-cargo capacity per week per direction.

Thiruvananthapuram
Thiruvananthapuram is known for its beach resorts, famous backwaters, and close proximity to neighbouring hill-stations and world heritage sites. Emirates will boost its access to this tourist gateway with the introduction of four additional flights between October and December, bringing its total frequency to the city to 12 flights a week.

With increases allocated to Kozhikode and Thiruvananthapuram, Emirates will serve the South Indian state of Kerala with 37 weekly flights, boosting the inbound tourism potential for the picturesque state.

Emirates Group Posts 21st Consecutive Year of Profit in 2008-09

DUBAI, U.A.E., 21st May 2009 – The Emirates Group has reported its 21st consecutive year of net profit for its 2008-09 financial year despite unprecedented challenges for the airline and travel industry.

The Group’s net profit of AED 1.49 billion (US$ 406 million) for its financial year ending 31st March 2009, was down 72 per cent from the previous year’s record profits of AED 5.3 billion (US$1.45 billion), showing the impact of the record fuel prices in the first six months of the year, and the impact of the global recession.

At the same time, Group revenues of AED 46.3 billion ($ 12.6 billion), representing an increase of 10.4 per cent over the previous year’s AED 41.9 billion ($ 11.4 billion), reflects continued business growth.

The Group also retained a healthy cash balance of AED 8.7 billion ($ 2.4 billion) compared with AED 14 billion ($ 3.8 billion) the previous year. This cash position is after funding new aircraft orders, new construction projects to build a twin tower hotel and staff accommodation, dividends paid to the company’s owners, and massive product and service investments including the hundreds of millions of dollars invested to develop dedicated Emirates Lounges across the network and retrofitting aircraft to align the interiors across the young fleet.

In 2008-09, the Group estimates a total contribution of AED 58.8 billion ($ 16.0 billion) to the UAE economy.

HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “We have returned our 21st consecutive year of net profit, and although it is a 72 per cent decrease on the previous year’s all-time record profit, under the circumstances this is a satisfactory result.”

The Group’s performance this year demonstrates its flexibility in a challenging economic period, and its ability to strategically grow its business and customer demand. During the year, the company strengthened its operations with investments in technology, new products and customer service, while keeping a tight rein on costs.

The past year saw the first six months posting record fuel prices with oil rising to US$147 (AED 540) a barrel, and then a decrease in demand from the weakened global economy was followed by declining yields with the strengthening US Dollar against major currencies, which all contributed to lower profitability and lower net margin for the Group at 3.3 per cent, compared to 13.2 per cent in the previous year.

Fuel costs remained the top expenditure for the 5th year running, accounting for an unprecedented 36.2 per cent of airline operating costs compared with 32.9 per cent the previous year.

Sheikh Ahmed commented: “No one could have predicted the scale of the worldwide recession which is now impacting every country on earth. Emirates has worked hard to cope with this downturn by maintaining our agility and responsiveness in a volatile economic environment.

“We have met these challenges with determination, improved efficiencies and innovative market-leading initiatives. In 2008-09 financial year, our group achieved two significant milestones: Emirates accepted delivery of its first A380 heralding a new era in our eco-efficient aircraft fleet with Dnata playing a significant role in developing the ground handling processes to manage this pioneering aircraft; and we witnessed the smooth opening of the state-of-the-art Terminal 3 at Dubai International Airport - a remarkable new facility dedicated to Emirates operations, with Dnata overseeing the ramp operations and managing the state of the art baggage system.”

He added: “As we move into the new financial year, the outlook is not improving. Although fuel prices are dropping, demand for business and first class traffic is still weak in many markets. Without downplaying the global economic situation and its challenges for our business, I still believe that the coming year will be one of satisfactory growth for the Emirates Group.

“Our development plans remain unchanged. We have weathered the last twelve months with satisfactory growth, maintained the quality of our award-winning service, and maintained staff numbers in the face of an unsettled future. We will continue to forge ahead to build the airline, Dnata and the many subsidiary companies that are part of the Emirates Group.”

Sheikh Ahmed also reinforced the airline’s plans to continue taking delivery of 18 new aircraft in the coming year, saying: “We will progress with our fleet and route expansion plans. With our strong business fundamentals and track record, we have had no problems securing financing for our growth. In fact, to date we have already secured financial commitments for over half of our aircraft deliveries in the coming year.”

Emirates airline’s revenues totalled AED 44.2 billion ($ 12.0 billion), an increase of 9.9 per cent from AED 40.2 billion ($ 10.95 billion) the previous year. Airline profits of AED 982 million ($268 million) marked an 80.4 per cent decrease over 2007-08’s record profits of AED 5.0 billion ($1.37 billion).

In 2008-09, the airline’s passenger fleet expanded with the delivery of four Airbus A380s, ten Boeing 777 300ERs, and six Boeing 777 200LRs. At the end of the financial year Emirates’ fleet reached 132 aircraft, including eight freighters, boasting an average age of 64 months – one of the youngest commercial fleets in the skies.

At the end of the year, the total number of aircraft on Emirates’ order book, excluding options, was 161 aircraft, worth approximately US $ 52 billion.

During the year, the airline launched passenger services to four new destinations - Kozhikode (Calicut), Guangzhou, Los Angeles and San Francisco – and increased frequencies onto existing routes in high-demand markets.

Passenger Seat Factor, at 75.8 per cent, was a strong result given there was also a seat capacity (ASKMs) increase of 13.4 per cent. Overall traffic (passenger and cargo) increased by 7.7 per cent to 15,879 million tonne kilometres as compared to the overall capacity increase of 10.5 per cent to 24,397 million tonne kilometres (ATKMs).

Yield improved by 8.4 per cent to 256 fils (69.8 US cents) per RTKM (Revenue Tonne Kilometre), up from 236 fils (64.4 US cents) in 2007-08 marginally ahead of growth in unit costs that grew by 8.2 per cent from higher fuel and operating expenses. These helped to improve the break even load factor down to 63.9 per cent from 64.1 per cent last year.

Emirates continued to enhance its products in the air and on the ground, completing the refurbishment of its Boeing 777 classic aircraft with its new First, Business and Economy Class seats, as well as the latest ice inflight entertainment system with over 1,000 channels on-demand.

On the ground, Emirates Airport Services were highly involved in the development and opening of Terminal 3 at Dubai International. At JFK, Emirates Airport Services completed the construction of a customised airbridge providing direct access from the Emirates Lounge to the aircraft. In addition, the division opened lounges at Beijing, Dusseldorf, Johannesburg, Mumbai and Zurich airports, taking the number of lounges in the Emirates network to 20 with three more planned.

Skywards, Emirates’ frequent flyer programme, welcomed its 4 millionth member over the course of the year with a new member enrolling every 41 seconds.

The airline’s internet and e-commerce gateway, www.emirates.com, was recreated in a format tailored for easy access on mobile devices, making Emirates booking and flight management facilities available to customers on the move.

Emirates SkyCargo produced a growth performance despite high fuel prices in the first half of the year and the global economic slump which had significant impact on world trade and shipping patterns. The division carried 1.4 million tonnes of cargo, an improvement of 9.8 per cent over the previous year’s 1.3 million tonnes helping revenue to increase by 14.8 per cent to AED 7.7 billion ($ 2.1 billion), up from AED 6.7 billion ($ 1.8 billion) in 2007-08.

Cargo revenue contributed 19 per cent to the airline’s total transport revenue.

Emirates SkyCargo took delivery of its first 777 freighter at the end of the financial year, bringing the total freighter fleet to eight aircraft – including seven 747Fs, and the new 777F operated by Emirates. In all, Emirates SkyCargo carried freight in 132 aircraft, including bellyhold space in the passenger fleet, to 99 cities on six continents.

The Destination & Leisure Management division of Emirates airline maintained sales of AED 1.4 billion ($373 million), in line with the preceding year’s performance, despite challenges from global economic downturn. Arabian Adventures and Emirates Holidays cared for a total of 349,104 tourists, Arabian Adventures played host to 267,600 visitors to Dubai over the year, while Congress Solutions International arranged major global summits on behalf of the World Travel and Tourism Council and the World Economic Forum and the government of Dubai.

In October 2009, Emirates Hotels & Resorts will open its conservation-based Wolgan Valley Resort & Spa in Australia’s Blue Mountains, and in Seychelles’ Cap Ternay Resort & Spa is slated to open in 2011-12.

Dnata achieved a 22 per cent increase in revenue to AED 3.25 billion ($886 million), compared with AED 2.67 billion ($727 million) the previous year. Profits increased 66.4 per cent to reach AED 507 million ($138 million) despite a testing year from increased activity.

Dnata continues to play a major role in the Group's growth by handling a record 244,516 aircraft (up 2.3 per cent on last year), over 37 million passengers (up 5.7 per cent), and 627,352 tonnes of cargo (down 0.8 per cent).

During 2008-09, Dnata International continued to expand its ground handling operations to bring its reach to 17 airports in seven countries.

Dnata Cargo successfully launched CALOGI, a pioneering web-based cargo services portal- the most comprehensive package development currently available in the cargo industry and the biggest and most compliant IATA e-freight compliant solution available today.

Dnata Travel Services opened the 50th outlet this year, coinciding with its 50th anniversary of operations. The division also opened Afghanistan's first-ever full-service travel shop in Kabul in partnership with Dunya Travel. Dnata this year also invested in the Hogg Robinson Group acquiring 23 per cent of the travel company’s stock. Hogg Robinson Group UAE increased sales by 14 per cent launching new outlets in Dubai.

Over the last five years, Dnata has grown its revenue by 10 per cent compound. Looking ahead, Dnata expects overall growth for its business to continue in the single digit figures for the next two years.

The Group’s close co-operation with Whitbread Plc continues with some 65 Costa outlets in the UAE, the largest number in any country outside of the United Kingdom. The joint venture between the two companies also saw the first Premier Inn opened in Dubai in April 2008, the second in May 2009, and the third due for completion in November 2009.

As of 31st March 2009, the Group and its subsidiaries employed 48,246 staff, representing 145 different nationalities. During the year, the Group hired more than 7,000 people from over 250,000 job applications received from around the world.

The full 2008-09 Report and Accounts of the Emirates Group – comprising Emirates airline, Dnata and subsidiary companies – is available on www.ekgroup.com/mediacentre

Learn to ‘Play the Arsenal Way’ with Emirates and Arsenal Soccer Schools

DUBAI, U.A.E, 21st May 2009 – Emirates, the award-winning international airline, and Arsenal Football Club have joined forces to open an Arsenal Soccer School, where children of all nationalities and backgrounds will have the opportunity to learn how to ‘Play the Arsenal Way’.

The Arsenal Soccer School will be permanently based at 7he Sevens, Emirates’ own sporting venue, and will offer fantastic training opportunities with Arsenal’s UEFA Licensed Soccer Schools Coaches. The school, which is the first joint-venture of its kind for Arsenal, is open to boys and girls, with classes available in both Arabic and English.

No matter which team students support, or whether they live in Dubai or are visiting, the aim is to get active and have fun while learning to play football the Arsenal way. The emphasis will be on playing as a team to produce imaginative and skilful football, similar to the style created by club manager Arsène Wenger, who is globally renowned for his ability to nurture young talent.

His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group, said: “When we first joined forces with Arsenal in 2004, HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President Prime Minister UAE and Ruler of Dubai, talked of how sport crosses language barriers and brings different cultures together.

“The Arsenal Soccer School is in the spirit of his vision, forging community spirit, as well as pride in our nation as we watch graduates of the school go on to become our sporting heroes.

“It is our goal that the Arsenal Soccer School will host an academy, which will become a centre of excellence for the Middle East where the very best players come to hone their skills in preparation for a career in the game.”

Ivan Gazidis, Chief Executive Officer for Arsenal Football Club, is focused on building the club’s global brand. He said: “There is already a great appetite for football within the Middle East and we are pleased to be partnering Emirates in this venture to bring the Arsenal Soccer Schools experience to another key destination.”

Wenger is also firmly behind the new school. “We invest heavily in developing and nurturing our younger players to ensure that they reach their full potential and the same applies to our Arsenal Soccer Schools,” said the Frenchman.

“The training programme in our Arsenal Soccer Schools has been developed based on the same principles we teach our first-team players: developing young players’ technical skills and passion for the game to ensure they become the best players they possibly can.

“We also put a great emphasis on enjoyment and learning the right spirit of football, regardless of ability or background of the youngsters.”

In addition to the children based in the UAE, Emirates will be opening up the opportunity to youngsters from around the world. With non-stop flights to Dubai with Emirates from six continents, learning from world-class Arsenal coaches at a magnificent training facility could not be easier.

More than 1000 children - aged between five and 18 - will be trained each year at 7he Sevens, with the first 10-week term kicking off on 5th October. Each 10-week term will cost AED 1,500 for one session per week, with fees of AED 2,500 for two sessions a week. Each session will be between 60 to 75 minutes in duration.

In 2004, Emirates and Arsenal signed the biggest club sponsorship in English football history. In addition to the Fly Emirates logo on the players’ shirts, Emirates also has naming rights of Arsenal’s home, Emirates Stadium. Elsewhere, the airline sponsors Paris Saint-Germain Football Club, Hamburger SV, AC Milan and Olympiacos FC. It is also the Official Sponsor and Airline of BEC Tero Sasana from Thailand.

Emirates’ affinity with football continues as it is an Official Partner of the FIFA World Cup™ and Official Airline and Partner of the Asian Football Confederation. The airline is also heavily involved in rugby, cricket, golf, horseracing, sailing and tennis.

For more information, visit www.arsenalsoccerschooldubai.com.

Emirates couches itself as the seat of comfort in Germany

DUBAI, U.A.E., 19th May 2009 - Emirates is already part of the travel and tourism furniture in Germany, but that status took on a new meaning yesterday when the renowned international carrier officially opened its third and largest lounge in the country.

The latest dedicated lounge, measuring 700 square metres, sits in Dusseldorf International Airport and follows similar, luxury travel sanctuaries in Frankfurt and Munich.

The facilities are of part of a multi-million US dollar push by the airline to offer the ultimate in pre-departure comfort and convenience at key airports world-wide.

Premium Class travellers can surf the internet using complimentary broadband access, catch up on work at the lounge's Business Centre, or watch widescreen TV after sinking into leather armchairs, whilst sampling the gourmet cuisine.

Passengers can also take a shower - with Timeless Spa accessories on hand, or have a therapeutic session in a scientifically-designed massage chair, as they enjoy complimentary drinks.

Mohammed H. Mattar, Emirates' Divisional Senior Vice President, Airport Services, who attended the official opening in Dusseldorf, said: "These lounges are an integral part of the Emirates' experience, putting passengers in the best possible frame of mind for their journeys. We have invested heavily in these world-class travel sanctuaries and continue to do so, which is particularly significant during these troubled economic times."

Germany is a major market for Emirates with 49 passenger flights a week going into Dusseldorf, Frankfurt, Munich and Hamburg.

Christoph Blume, CEO, Dusseldorf International Airport, said: “With two daily flights from Dusseldorf, local travellers have been familiar with Emirates for years. The new lounge is a great enrichment for the airport and a clear commitment to the destination of Dusseldorf. It emphasizes not only the airline’s absolute service philosophy, but also the importance of Germany’s third largest airport within the airline’s global route network.”


The airline currently offers 20 dedicated lounges around its six-continent network.
Besides Germany, Emirates provides lounges in Brisbane, Melbourne, Sydney, Perth, Auckland, Bangkok, Dubai, Hong Kong, Kuala Lumpur, London Gatwick, London Heathrow, New York JFK, Paris Charles de Gaulle and Singapore. More lounges are on the way later this year, including one in Hamburg.


Emirates Lounge facilities are available to its First and Business Class passengers and Gold members of Skywards, the airline's frequent flyer programme.

The airline's renowned support on the ground also includes complimentary chauffeur-drive services, exclusive First and Business Class check-in desks and priority baggage handling.

Emirates Forges Ahead With Increased Middle East Services

DUBAI, U.A.E., 12th May 2009 – The Middle East will once again get a boost from Emirates with the airline today announcing an additional 12 flights per week to major travel hubs in the region; bringing the airline's total number of weekly flights across the Middle East to 197.

Effective 1st July, the 12 additional flights will serve five major Middle East cities including; Kuwait, Amman, Damascus, Sanaa and Doha; and all additional flights will be serviced by the Airbus A330.

Ahmed Khoory, Emirates' Senior Vice President, Gulf, Middle East & Iran said: “The demand for services to these regional gateways has never been stronger. The Middle East is one of the only regions in the world expected to post passenger traffic growth in 2009 and this is reflected in our increased services.”

“The Middle East continues to be one of Emirates' most important markets. Connecting through Dubai, travellers from the region have direct, convenient access to nearly 100 destinations globally. These additional services will provide passengers with even greater choice when selecting their flight.”

Emirates will introduce two additional weekly flights to Kuwait, two additional weekly flights to Amman, three additional weekly flights to Damascus, four additional weekly flights to Doha and one additional flight to Sanaa, making it a daily service.

Khoory added: “With one of the largest fleets in the world, totalling 134 aircraft, Emirates has the capacity and the resources to connect the millions of people living in the Middle East with the rest of the world, comfortably and reliably. This is the third major increase in flights across the Middle East for Emirates this year and is testament to our resolve to offer travellers in the region the best possible connectivity.”

The additional flights bring the airline's total weekly operation to: 28 flights to Kuwait, 14 flights to Amman, 14 flights to Damascus, 32 flights to Doha and a daily flight to Sanaa.

Emirates has an extensive Middle East network and currently flies to 14 cities across the Middle East each week.

Further expanding its services globally, Emirates has this month commenced a daily service to San Francisco and Los Angeles. In addition to this, from June 1st the Emirates Airbus A380 will begin servicing Bangkok and Toronto and later in the year will service Seoul from December 1st. This month has also seen the commencement of a daily A380 service to Sydney and Auckland.

Emirates Launches Best Price in the UAE

DUBAI, U.A.E., 11th May 2009: Emirates has recently launched ‘Best Price’ in the UAE, guaranteeing all customers who make a booking through emirates.com/ae that they will not find a better Emirates fare elsewhere on the web.

Wherever customers see the Best Price symbol they can confidently book their Emirates flight, with the assurance that they are receiving the best possible Emirates fare. The easily identifiable Best Price symbol guarantees the best online fares through www.emirates.com/ae.

“Best Price is a new and exciting customer service pledge and we are delighted that the UAE has been selected as one of the first countries globally to initiate this service,” said Khalid bel Jaflah – Vice President Commercial Operations, UAE Emirates.

“Emirates is one of very few airlines in the world offering its customers this guarantee, further establishing our dedication to putting the needs of our valued customers first.”

Best Price has been launched to further optimize the strong consumer proposition offered by Emirates.com, strengthening customer relations and providing added value to Emirates’ loyal customers.

If a customer finds a better Emirates fare for the same itinerary on another website, with the same flight at least USD 20 cheaper, Emirates will refund the difference.

To further promote the launch of Best Price, Emirates has developed some exciting special online fares, opening up the globe to UAE travellers. Covering six continents fares start from; AED 4,295 to Los Angeles, AED 2,365 to Munich, AED 1,645 to Cairo and 1,125 to Karachi.

Customers can easily identify Emirates Best Price by logging on to www.emirates.com/ae and clicking on the Best Price symbol.

Emirates currently operates over 1000 weekly flights from Dubai.

Emirates’ Dhs1.8billion Park Towers Property On Track; Emirates Awards Hotel Contract to Marriott International

DUBAI, U.A.E., 5th May 2009 – Emirates airline and Group, the largest aviation and travel services provider in the Middle East, has signed a contract to partner with Marriott International, the leading multi-brand hotel management company.

Marriott has been appointed hotel operator of the Park Towers, a 1,614-room twin-tower hotel and apartment property, which Emirates is currently constructing on Sheikh Zayed Road, adjacent to Dubai’s premier Business Bay district.

Under Marriott management, the property will be branded as one of the top-of-the-line JW Marriott Marquis luxury hotels. This will include two guest room towers rising from a six-story building housing lobby and public space. The first 807-room tower is scheduled to open in 2011 and the second tower in 2013.

Both parties have been collaborating on the details of the new hotel’s design, which will see it emerge as one of Dubai’s top properties.
His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates airline and Group said: “Emirates has always supported Dubai’s continued growth. The development of this new 1,614 room property reflects our commitment to, and confidence in, the city’s ongoing success.

“As a leading international hotel management group operating several successful brands, Marriott has the track-record and the global infrastructure to maximise the value of our Dhs1.8 billion city centre investment. We believe this property will emerge as one of Dubai’s top hotels and will contribute to attracting both leisure and business travellers to the city. We very much look forward to working together to add to Dubai’s five-star luxury experience.”

“The JW Marriott Marquis Hotel Dubai will be a unique and visually stunning hotel without pretence that welcomes the world to this incredible city,” said Edwin D. Fuller, President & Managing Director, International Lodging, Marriott International. “We are thrilled to be partnering with Emirates. Their recognised commitment to excellence, unparalleled service and exquisite taste all make Emirates the perfect partner to introduce this special hotel. We are confident it will quickly become the finest address in Dubai. Marriott has always had a strong commitment towards Dubai, and we believe this relationship with Emirates cements our position as a regional hospitality leader.”

Emirates Standing Strong at Arabian Travel Market

DUBAI, U.A.E., 4th May 2009 – Emirates, the Official Carrier of the 2009 Arabian Travel Market (ATM), will mark 16 years as a loyal participant and supporter of ATM, as it opens its stand to trade representatives from across the globe on Tuesday.

Ahmed Khoory, Senior Vice President - Commercial Operations, Gulf, Middle East and Iran, said: “Emirates is a longstanding supporter of ATM, one of the industry's leading travel and tourism exhibitions. Like Emirates' route network, ATM unites key players from six continents and it is important that we play a role in the meetings, business, seminars, networking and relationship building that the ATM is well known for.

“While the travel industry may have slowed, Emirates continues to push ahead. We are actively seeking growth opportunities and putting in place building blocks for future development. Tourism is an integral part of Dubai, and the ATM is a great platform to showcase the city’s infrastructure, as well as the thriving and diverse travel services available in the marketplace. We look forward to seeing what this year’s ATM has to offer.”

Once again taking pride of place within ATM will be the eye-catching Emirates Globe. At 9.5 metres high and with a circumference of 65 metres, this mammoth rotating structure has been rejuvenated with some impressive new display features.

Showcasing some of the Emirates Group’s most exciting new developments the stand will encompass exceptional displays of the world-renowned luxury Al Maha Desert Resort & Spa which is celebrating its tenth anniversary this year. The stand will also feature Emirates’ second conservation-based resort, Wolgan Valley Resort & Spa which is scheduled for soft opening this October in Australia’s Blue Mountains.

“The Emirates Globe continues to be a standout exhibit at ATM. It has been carefully constructed to reflect Emirates commitment to quality and service. This year we have once again worked hard to ensure the stand is equipped to handle the plethora of visitors it has continued to experienced since the stand was first displayed in 2007,” added Khoory.

The Emirates Globe, located in Hall 3 Stand No., UAE 2600 is fully equipped and will house private meeting and conference rooms as well as full catering facilities. The top floor of the stand will also provide a large VIP area and majlis for hosting guests. An array of audio and visual displays supplement this gigantic exhibit, the result of 22,000 hours of exhaustive creative and technical work. And of course, friendly Emirates cabin crew will be at hand to assist visitors, together with staff from throughout the Emirates family.

Visitors to the stand will also have the opportunity to sample the industry-leading First Class Suites currently onboard Emirates' 777-200LR, 777-300ER and A380 aircraft in a specially recreated cabin area. Due to its popularity, the stand will also continue to take visitors around the world in 30 minutes as the entire three-story structure slowly rotates a full 360 degrees.

Visitors to the stand will be able to find out more information on the following new Emirates initiatives:

Emirates Holidays
Emirates Holidays, the tour-operating arm of Emirates airline, has recently unveiled its A World of Choice 2009-2010 brochure. For the first time its extensive range of exciting holidays to over 120 destinations across the world has been consolidated into one comprehensive, easy to use format. All holiday options can now be found within one bumper edition.

In addition, there will be also a dedicated brochure on the UAE, tailored editions for Russia, Mediterranean regions, Saudi Arabia and Iran. Plus, an Arabic language brochure for exclusive distribution in the Middle East and Arabic speaking parts of Africa.

Emirates Hotels & Resorts
This year Emirates' highly-decorated conservation-based resort, Al Maha, is celebrating its 10th anniversary. When it was opened in Dubai in 1999, it set the benchmark for future environmentally sympathetic developments. Emirates has a great deal to be proud of with this facility, which is located within the 225 km2 Dubai Desert Conservation Reserve (DDCR), and it continues to be extremely popular with discerning travellers today.

In addition, the Wolgan Valley Resort & Spa in the Blue Mountains outside Sydney, is set for its soft opening in October. The Wolgan Valley, on Australia's Great Dividing Range, forms the centrepiece for unique experiences and insights into Australia’s wildlife, history and cultural heritage. Surrounded by two National Parks, this resort offers the ultimate in seclusion, comfort and guest-focused services. The resort boasts 40 individual villas surrounded by private decks, each with its own swimming pool.

Arabian Adventures
Arabian Adventures, the leading destination management company in the Middle East, is tapping into the huge potential presented by the emerging Chinese tourist market with the launch of its tailored brochure, Dubai & Abu Dhabi.

For the first time a comprehensive, tailored brochure is made available for Chinese travellers. The 24-page brochure written in Mandarin reflects the increasing importance of the Chinese tourist segment to the UAE. Featuring information on Dubai and Abu Dhabi as well as hotels and tours overview in both, it aims to communicate the diversity of accommodation options and experiences that make these two destinations attractive. With the brochure, Arabian Adventures hopes to further grow its business in the country and encourage more Chinese tourists to visit the UAE.

Dnata Holidays
Dnata Holidays will also be promoting their 2009/10 brochure, which will follow last year's very popular format but with the addition of extra hotels and destinations.

EmQuest
EmQuest provides electronic distribution products and services to the travel industry, connecting suppliers with resellers and giving them a platform to exchange content and trade with one another. EmQuest manages a large network of brands, content and services that are designed to meet the needs of tour operators, travel agents, car rental companies, hotels and airlines throughout the Middle East and Africa. In January this year EmQuest migrated its existing customers to the Sabre system and has been responsible for launching this GDS within five key African markets including; South Africa, Kenya, Tanzania, Uganda and Zambia.

During this year's ATM, EmQuest will showcase a variety of new products and technologies including; Sabre Traveller Security and Data Suite (TSDS), NetCheck and SabreVirtually.

Khoory added, “Arabian Travel Market is not just an annual event, but an integral part of the travel and tourism industry. It not only allows us to showcase the diversity of travel offerings in this unique emirate but also reinforces Dubai’s status as a world class destination and business hub. As the largest aviation and travel services player in the region, Emirates is proud to play a major role in the success of ATM.”