Dnata Cargo Scoops a Silver in Industry Advertising Awards

Dubai, U.A.E., 2nd March 2009 – Dnata Cargo has been a awarded a Silver for its ‘humorous’ and ‘clever’ cargo advert in the recent Air Transport World 2009 Advertising Awards held in Washington DC, USA.

Now in its 35th year, the AdAwards, one of the global airline industry's most coveted accolades, celebrate excellence in advertising in the airline industry. Submissions are judged by Air Transport World readers worldwide, including airline industry decision makers such as CEOs and Chairmen, participating online.

Dnata Cargo’s ad was given the Silver Ad Award in the Cargo Services Category after being judged on a scale of 1 to 10 by a readership of industry peers. According to the judges, Dnata’s ad was an example of a very simple concept that uses humor to make a point. The simple headline, simple use of copy and the graphic work well to illustrate the portfolio of services Dnata Cargo offers its customers. Judges described the creative as “humorous, innovative, cute, eye-catching, clever, and genuine”.

Ismail Ali Albanna, Executive Vice President, Dnata, who was in Washington to receive the award, said: “I am delighted to accept this award on behalf of Dnata. To be recognised in this way by our industry peers is really satisfying. It is a clear endorsement of our advertising strategy and highlights that our campaign is achieving one of its objectives – to get Dnata Cargo noticed and talked about.”