IWC LAUNCHES BIG PILOT’S ROSE GOLD WATCH FOR THE MIDDLE EAST

With a large black dial, the Big Pilot’s Watch Perpetual Calendar Limited Edition Middle East 2010
from IWC Schaffhausen is a genuine eye-catcher. Just 70 watches in stainless steel and 70 watches
in red gold will be produced exclusively for Middle East market.

Distinctly masculine and packed with state-of-the-art technology, it is a watch that’s hard to miss.
Apart from one of the largest automatic movements in the world and a seven-day power reserve,
it also boasts a mechanical perpetual calendar with a four-digit year display and a moon phase
display showing the moon in both hemispheres. Together with the unique nature of its functions, the
feature that distinguishes this Big Pilot’s Watch Perpetual Calendar Limited Edition 2010 from other
timepieces is the ease with which it can be operated.

The Big Pilot’s Watch Perpetual Calendar Limited Edition Middle East 2010 is not only extremely
unusual to look at; it is also limited to 140 pieces and available only in selected IWC retailers.
The characteristic cockpit-style design is accompanied in this case by the delicate displays of the
perpetual calendar that puts this timepiece in a class of its own. It not only shows the time in hours,
minutes and seconds, but also displays the moon as seen in both hemispheres.

Big Pilot’s Watch Perpetual Calendar Limited Edition Middle East, IWC- manufactured, movement with
Pellaton winding system and seven-day power reserve, perpetual calendar, perpetual moon phase
display, double moon phases for the northern and southern hemispheres, four-digit year display, small
hacking seconds, Breguet spring, rotor with engraving and 18-carat yellow gold medallion. Limited to
70 watches in steel and 70 watches in red gold.

IWC SCHAFFHAUSEN AND LUIS FIGO CELEBRATED TOGETHER THE LAUNCH OF THE PORTUGUESE YACHT CLUB CHRONO

During a luxury yacht-themed evening, Swiss watchmaker IWC Schaffhausen celebrated recently the

launch of the “Tribute to Portugal” edition limited to 50 watches, and produced exclusively for Boutique

dos Relógios Plus. The IWC Portuguese novelties launched at the SIHH in Geneva could also be admired,

such as the Portuguese Yacht Club Chronograph.



A nautical themed evening was organised at the exclusive Kais venue, where a typical Portuguese

cocktail was served, to celebrate the presentation of the "Tribute to Portugal" watch.



We were honoured to count with representatives from IWC Schaffhausen during the Portuguese

Navigation Experience such as Hannes Pantl, Senior Member of the Board of Directors for the company,

Karoline Huber, International Marketing and Communications Director, and Mario Klein, Senior

Product Manager and desginer of the IWC Portuguese Yacht Club Chronograph and the new limited

edition “Tribute to Portugal”.



During the cocktail, “The Spirit of Navigation” documentary starring Jean Reno was shown, after which the

General Manager of IWC Iberia, Maxime Ferté; the owner of Boutique Dos Relógios, Salomão Kolinski

thanked all the guests present and Hannes Pantli, delighted us with the history of the Portuguese watches

since 1939. The unconditional friend of the brand, Luis Figo, could not miss this event and presented the

limited edition “Tribute to Portugal”. The limited edition is presented in a 42,3mm case in red gold 5N of

18 ct, with an exceptional ardoise, arabo rodiato dial with red gold numbers, a detail specially designed

for this edition. This mechanical movement with a Pellaton automatic winding, date display, power reserve

display, Breguet spring, sapphire glass with antireflective coating on both sides presents a very unique

feature on the gold medallion rotor, the Portuguese seal admirably ingraved by the IWC Schaffhausen

watchmakers. As a final touch, the watch is presented with an alligator dark brown with 18ct red gold

stitching strap and placed in a special wooden numbered case.



Amongst the 250 special guests who were invited to presence this tribute we had the pleasure of receiving

journalists from all over the world, from Singapore to New York, from Brazil to Dubai and from Mexico to

many countries from Europe.



Famous Portuguese IWC passionates were also present during the event, such as Costinha, former

Atlético Madrid player and current manager of Sporting Lisbon; the model Diana Pereira and her husband,

former Formula 1 driver, Tiago Monteiro; internationally known Portuguese chef, Olivier; the actor José

Fidalgo, and, finally, the Olympic sailor Gustavo Lima.

From the neighbour country we could also count with the presence from the model Carla Goyanes,

actor Juanjo Puigcorbé and his wife and fellow actress Lola Marceli. Another international celebrity

who attended the event was Oliver Bierhoff, famous for scoring the first "golden goal" in the history of

international football for Germany at the 1996 European Cup final.



Given that the IWC Portuguese Navigation Experience included a navigation in 25-metre luxury yachts

the 13th and 14th of September, where secrets and techniques of navigation in past times were revealed,

and the importance of measuring time was demonstrated using an IWC watch. Expert skippers Sebastien

Josse, champion of 4 international sailing races and expert on around the world races and Francisco

Lobato a 25 year old Portuguese sailor with many achievements and the star of the national Olympic

sailing team were the specialist selected to take this navigation to good port, were also present this

important evening.



The perfect ending to the “Tribute to Portugal” soiree was provided by Rodrigo Costa Félix, who gave an

emotional rendition of a fado, inspired on the IWC Portuguese family.

EXCALIBUR THE PEERLESS COLLECTION FROM ROGER DUBUIS

The new subtly remodelled Excalibur collection has been modernised. The bezel has become more pronounced thanks to more dynamic, deeper fluting. While preserving its strong personality, the crown-guard has become more streamlined and merges more closely with the case middle. And the ingenious effect of a double flange around the dial gives it new depth by highlighting each identifying feature of this collection.

EXCALIBUR AUTOMATIC TOURBILLON

Equipped with the brand new self-winding mechanical movement, one of the collection’s very latest models, the pierced tourbillon, reveals both its micro-rotor and flying tourbillon. The rose gold fillets outline the mother-of-pearl area on a dial designed with a circle theme and accentuate the strength of the large Roman numerals. The rose gold case is complemented by a hand-stitched alligator strap fitted with a rose gold folding buckle. This exclusive model comes in a limited series of 88. 

EX45-520-50-00/01R00/B

CASE                           Round, Ø 45 mm, rose gold

DIAL                             Mat white background, black transferred Roman numerals, mother-of-pearl plates,

                                    tourbillon aperture at 7 o’clock Micro-rotor aperture at 10 o’clock, rose gold fillets

                                    Black and white flange with white minute-track transfers and appliqués.                

WATER RESISTANT   5 BAR

STRAP                                     Fully adjustable brown genuine alligator strap, hand-stitched

BUCKLE                       Rose gold adjustable folding buckle

MOVEMENT                 RD 520

PRODUCTION                         88 pieces

RD520-Automatic flying tourbillon with micro-rotor

FEATURES:                 Flying tourbillon at 7 o'clock (one rotation per minute), Automatic winding by a micro-rotor visible on the dial, 60-hours power reserve, finely adjusted to six positions |

FUNCTIONS:               Hours and minutes at the centre, small seconds on the tourbillon |

DECORATION:             Rhodium-plated – Circular-grained plate – "Côtes de Genève" motif – Tourbillon carriage shaped like a Celtic cross |

TECHNICAL SPECIFICATIONS:           227 parts – 30 jewels, Diameter: 15’’’ – Thickness: 6.50 mm – Frequency: 3 Hz (21,600 vph) |

CERTIFICATION:                     Poinçon de Genève (pending), COSC (pending) 

JEANRICHARD DEDICATES ANOTHER DARING CREATION TO MV AGUSTA MOTORCYCLES

While JEANRICHARD’s watch-making DNA is deeply rooted in the Swiss watch manufacturing tradition, its spirit is clearly influenced by Italian culture.

MV Agusta is a legendary name in the motorcycling world. It has in particular dominated international racing for many years, winning no less than 75 world championship titles. MV Agusta’s 12 victories in 1956, as well as John Surtees’ triumph in the 500cc world championship earned MV Agusta its International notoriety. It was however in the 1970s that the brand reached its peak with star driver Giacomo Agostini, who dominated motorcycling competition for almost a decade in the 350cc and 500cc categories. Above and beyond this impressive track record, MV Agusta is chiefly renowned for the refinement and aesthetic appeal of its prestigious motorcycles, now developed in the CRC research centre. It is this same centre that develops highly exclusive models especially designed and produced in limited series.

Far more than even style, it is the shared passion for mechanical engineering precision that is the prime common denominator between JEANRICHARD and MV Agusta, as both brands are wholeheartedly involved in developing their heritage and know-how. With the launch of its JR1000 calibre in 2004, JEANRICHARD joined the select circle of watch companies producing their own proprietary movements. Meanwhile, production of the engines and frames, as well as assembly of MV Agusta motorbikes was being handled at the company’s manufacturing sites in Varese, Italy.

“MV AGUSTA NERA” WATCH

“Brutale”, an Italian word synonymous of extreme virility and power, is the name given to one of the two emblematic lines of MV Agusta motorbikes. JEANRICHARD’s “Chronoscope” collection adopts these same codes.

In the same way as the models introduced in 2008, the “Chronoscope MV Agusta Brutale Nera” is inspired by the emblematic elements of the Brutale motorbikes, and embodies to an even greater degree the extreme virility referred to above. With its sportive and extremely masculine design, the watch features JEANRICHARD’s famous hand-decorated in-house manufactured movement JR1000, which can be admired through the smoky transparent decorated case-back with the MV Agusta logo.

The generously-sized case (43 x 43 mm) of this limited edition of 290 pieces is entirely covered in rubber. The stamped dial mimics the design of a motorcycle wheel rim and is composed of a single element, with a raised chronograph as markers to accentuate the visual idea of depth. The chronograph’s counters reflect the sportive aesthetics of the instruments on a motorcycle dashboard.

The subsidiary seconds’ zone located at 3 o’clock, with its rotating disk and Arabic numerals, adds to the watch’s aggressive design; so does the use of the red colour on the dial.

The bezel, push-buttons and case-back are in black PVD coated titanium, the crown in titanium. A tachymeter has been added to the bezel. The push-buttons have been designed to fit the shape of the case, making the watch extremely comfortable to wear. The calfskin watchband has visible red stitching and is attached to the case with a special insert system. Limited series of 290 numbered watches.

MARC ANTHONY WEARS A MONTBLANC WATCH

At multiple events, including the Oscars Academy Awards, Hollywood superstar Marc Anthony has been

wearing his Montblanc 4810 ring, Montblanc 4810 carnivale collection ring, Montblanc Rodeo Drive time walker

Marc Anthony’s was born Marco Antonio Muniz, named after a Mexican singer by the same name. The son

of Puerto Rican immigrants, he was tutored in music and composition by his musician-father, Felipe Muniz.

Growing up among musicians, he realized early that he loved to sing and would use his family’s kitchen table

in Spanish Harlem as a platform, belting out the one song he knew.

Despite his growing fame in the Latin music world, Anthony was relatively unknown in his own country until the

1999 release of Marc Anthony, his first pop CD in English. Fueled by the compelling rhythm of the album’s first

single, “I Need to Know”, the album spent 11 weeks in the Top 10 of Billboard’s Hot 100.

Today, with over 8 million albums sold worldwide, Marc Anthony is the top selling Latin music artist of all

time. But his career doesn’t begin and end with his music. Anthony also starred on Broadway in Paul Simon’s

Capeman and on the silver screen with roles in The Substitute, Hackers, and most recently in Man on Fire

with Denzel Washington. And, of course, there are his two marriages. The first, to a former Miss Universe,

Dayanara Torres, ended in divorce and was swiftly followed by his current tabloid-worthy marriage to Jennifer

Lopez. Recently he was included in a top ten list of influential New Yorkers compiled by New York Magazine.

MILUS LAUNCHES TIRION TRIRETROGRADE SECONDS DLC WATCH

Characterised by its triple retrograde seconds, the TIRION TriRetrograde watch is a mixture of elegant watchmaking, technology and playfulness. Its unique style which plays on sophistication and perpetual mobility has made it one of Milus' emblems. Today, it is being presented in a sporting version with its DLC-treated case, its dial and its bezel in carbon-fibre.

The power of a style is frequently measured by its capacity to transform without betraying, and the style of the TIRION TriRetrograde is genuinely of this calibre. Open, multiply-layer dial, three retrograde seconds hands, visible bridges; Milus has succeeded in using these elements to create a signature that is unique, instantly recognisable and capable of being divided into multiple registers. Successively classical in skeleton version or more “casual” in titanium version, here is the TIRION TriRetrograde in a considerably more sporting version.

Whilst one sees in it all the codes which have built its success, in particular with the three seconds hands pirouetting on its dial, the overall style has been rewritten so as to express dynamism and performance. Thus its case remains a model of watchmaking sophistication with nine components and its added horns, but it has been given DLC – diamond like carbon – a treatment which is characterized by a deep black colour in superb matt. Far more resistant than PVD, this coating also offers excellent protection against knocks and scratches. Milus has chosen a material for the dial and the bezel that combines lightness and extreme stability: carbon fibre. Its ultra-technical fabric whose appearance recalls that of protective scales, brings out above all the elements situated on the front of the dial: the supporting bridges of the seconds hands, the three railway segments of 20 seconds each and, of course, the hour and minute hands for excellent legibility of the overall item. The leather strap, whose appearance authentically reproduces that of the carbon fibre, gives the watch a yet more dynamic spirit still.

On the movement side, the TIRION TriRetrograde Seconds DLC is equipped with a mechanical, automatic-winding, Swiss-made calibre visible via the transparent base of its case. Its sophistication can be seen from the oscillating weight, cut away in the shape of the Milus logo, as well as from the exclusive Milus 3838 mechanism which enables the display of the triple retrograde seconds.

At the interface of watchmaking sophistication and eminently sporting design, this new declination of the TIRION TriRetrograde illustrates beyond doubt the perpetuity now acquired by this star model of the Milus brand.

MONTBLANC INTRODUCES “BESPOKE PIECES” FOR ADMIRERS OF THE TRULY UNIQUE

Montblanc is offering a unique service for “bespoke” pieces for all product categories - writing
instruments, watches, and jewellery and leather accessories. From now on, Montblanc clients will be
able to design their very own, individualised Montblanc piece made by the craftsmen of the Montblanc
Artisan Atelier in Hamburg, the Montblanc watches workshops in Le Locle and Villeret, the Montblanc
Leather Manufacture in Florence and the new Montblanc jewellery home at Europeʼs largest Flagship
store in Rue de la Paix in Paris. According to the ownerʼs personal wishes in design and choice of
material, the work is crafted with utmost care and precision and in all respects a masterpiece exercise
in quality. These “one-of-a-kind” pieces may feature special shapes, luxurious jewellery as well as a
personal sense of wit and style reflecting the varied nature of the individual character of their future
owners.

From the very beginning the Montblanc client takes part in the concept development of his personal,
Montblanc luxury good. And, to be able to be part of every stage of this very special experience,
clients may follow every step of the creative process via webcam, completely independent from time
or location. However, for most of these clients the journey to the final results is the most enjoyable
part and they love to personally come to the Montblanc ateliers as often as possible switching off
their blackberries and mobile phones fully indulging in the creative process. It happens that some
clients bring exceptional material that stands for a special personal meaning and that they want the
Montblanc craftsmen to include in their very own “bespoke piece”. This can mean a bunch of stones
or other challenging material for which the Montblanc craftsmen are then creating special solutions
in collaboration with the clients. This extraordinary experience is what these Montblanc clients enjoy
the most and this is why they appreciate this time they spend there and working together with the
Montblanc craftsmen so much.

Moreover, these “bespoke” masterpieces are, in the truest sense of the word, unique and precious
examples of most sophisticated craftsmanship. Possessors of such an unusual work of art have the
guarantee that there will be only one writing instrument, watch or jewellery piece like theirs worldwide.

BOUCHERON &GIRARD-PERREGAUX - HAUTE JOAILLERIE MEETS HAUTE HORLOGERIE; BOUCHERON LADYHAWKE TOURBILLON WATCH GIRARD-PERREGAUX MOVEMENT

Meetings that give rise to great stories are seldom fortuitous. The relationship between Boucheron, founded in 1858 and the first jeweller to establish itself in place Vendôme, and Girard-Perregaux, the Swiss Haute Horlogerie watch manufacture dating back to 1791, has its roots in a shared passion for creating exceptional objects.



The links between Parisian jewellers and Swiss watch manufactures are age-old. The most prestigious Maisons in place Vendôme have a long history of working together with their Swiss partners to produce their watches. Their watchmaking creativity and enterprise have thus for decades been primed by Swiss precision mechanics.



The MaisonBoucheron has been producing watches since its inception, earning it the honorary title of “bijoutier du temps” in recognition of its talent for creating exceptional timepieces.



As far back as 1867, Boucheron was commended by the jury at the Paris Universal Exhibition for presenting an “intriguing and fabulous” fob chain.



In a historical coincidence, the Girard-Perregaux Manufacture also received recognition at the same exhibition for a pocket watch equipped with a tourbillon. Paris simultaneously celebrated the outstanding talents of FrédéricBoucheron and Constant Girard-Perregaux in their respective fields of jewellery and watchmaking.



Did the two men ever meet? Nobody knows. Nevertheless, more than a century later, the paths of the two Maisons, living embodiments of the ingenuity of their founders, would cross definitively…

Boucheron and Girard-Perregaux are two Brands at the very forefront of their field. The unique character of their products is the result of a fine balance between expertise honed through generations and a resolutely contemporary approach. Authenticity, extreme attention to detail, the use of the very highest-quality materials and a passion for beautiful craftsmanship are the beating heart of their business.

Several years ago, the two Maisons formed a working partnership based on these shared values. In 2010, this partnership culminated in the unveiling of a remarkable creation, the marriage of their respective talents and the fruit of their combined passion. The Ladyhawke Tourbillon, a falcon-encircled watch brought to life by the Tourbillon with three gold Bridges movement, sees Boucheron’s unrivalled jewellery expertise complemented superbly by Girard-Perregaux’s iconic movement - the first of its kind produced by the La Chaux-de-Fonds Haute Horlogerie Manufacture for another brand.

VAL KILMER WEARS A MONTBLANC WATCH

At multiple events, including the 2010 Montblanc Young Directors Award, Hollywood superstar Val Kilmer has been wearing his Montblanc DLC Chronograph Automatic.

The American actor is most well-known for his roles in the films “Batman Forever”, “Top Gun”, “Heat”, “The Saint” “The Doors” or “Bad Lieutenant”. However, many do not know that he also has a close connection to the theatre. For instance, he was the youngest student to ever be admitted to the renowned Juillard School in New York. Val Kilmer played leading roles in many Shakespeare dramas such as Henry IV, Hamlet, Richard III and Macbeth.

Montblanc DLC Chronograph Automatic

44 mm black DLC-coated stainless steel sports watch, automatic movement with chronograph functions, black dial with luminescent indexes, black alligator-skin strap with triple-folding clasp, water-resistant to 20 bar (200 m).

PARMIGIANI CELEBRATES THE ISLAMIC NEW YEAR & LAUNCHES FIRST MECHANICAL CLOCK BASED ON THE HIJRIAN CALENDAR

 Luxury Swiss watch manufacturer Parmigiani Fleurier created a world first mechanical clock based

on the Hegirian calendar to celebrate the Islamic New Year 1432 H. The clock was unveiled in the
UAE recently.

The rarest of luxury artifacts in the world, the coveted clock is priced at AED 9.5 million (US$2.58)
as it is the only one of its kind in the world. With the launch of this clock, Parmigiani Fleurier has
successfully relayed its outstanding expertise as a master watchmaker to the Middle Easter public.

The clock equipped with a continuous thirty-year mechanical Hegirian calendar displays the mean
time in hours and minutes and is fitted with precision moon phases. The clock factors in the thirty-
year cycle of normal and leap years and the dates for a Hegirian year for the duration of 354 days
or 355 days, the seven days of the week and the 12 months or the year corresponding to the thirty-
year annual lunar cycle.

The movement for the motor mechanism is housed in the base of the clock and is wound manually
using a retractable click lever in the base. The clock’s 30-day autonomy is indicated by a ruby
index which moves horizontally.

The cabinet that houses the clock itself is made from precious and semi-precious metals including
solid silver, gold, metal-clad in quartz and obsidian. Three access doors are required to index the
date and to set the time using the rear crown when the clock is being commissioned.

Parmigiani watches are highly complicated and remain steadfast in their commitment to perfection.
Every watch is handmade in workshops in Fleurier and exclusivity is virtually guaranteed as only a
few thousand timepieces are created annually.

BAUME & MERCIER CREATES HAMPTON CUFFWATCH WITH 28 DIAMONDS FOR LADIES

Baume & Mercier creates Hampton Classic for the Middle Eastern Woman. Cut out for action and for leisure pursuits beneath the Atlantic sun, the avant-garde design and the powerful identity make it equally at ease in the city and at an evening event.

For women of character, the HAMPTON CUFFWATCH model also comes in a feminine version featuring a Case in polished steel set with 28 diamonds (0.44 ct) Striated crown set with a diamond (0.01 ct)

Its automatic movement incorporates two extremely useful complications: a big date and a dual time zone displaying the hours and minutes. Functions big Date at 12 o’clock – Dual Time at 6 o’clock, case Shape: square, Width: 20.4 mm – Length: 34.2 mm, Case in polished/satin-finished steel reinforced by lateral inserts in white vulcanized rubber, Water-Resistance 30 m, strap: Polished/satin-finished two-tone

MILUS LAUNCHES THE TIRION RÉPÉTITION MINUTES TRIRETROGRADE WATCH IN THE MIDDLE EAST

Ever since 1919, Milus has stood for outstanding Swiss watchmaking art combined with mechanical finesse, exclusivity and a brilliant interaction of unique language of form and the most precious materials. Milus’ philosophy is based on combining movement and changeability in its outstanding timepieces and jewellery items. True to this principle, Milus’ exquisite novelty TIRION Répétition Minutes TriRetrograde is now available in the Middle East.

Through the combination of minute repetition and tri-retrograde function, Milus on the one hand underlines its watchmaking expertise and, at the same time, also the high art of developing a watch with an aesthetic and lasting language of form within its own company. After two years of intensive development, the traditional Biel company is launching this prestige watch as a limited edition of 50 pieces with own calibre. An extraordinary milestone in the corporate history of the Swiss watch brand.

Even today, minute repetition remains one of the major technical challenges in the art of watchmaking. Whilst this fine-sounding complication provided a useful function prior to the introduction of the electric light, today it enthuses experts and watch lovers through its unique complexity. Designed to indicate the time during the dark night-time hours, the minute repetition can, on demand, announce the hours, quarter-hours and minutes with a harmonious sound within the tiny dimensions of a wristwatch. Pureness of tone and fullness of sound are the challenges faced by the experts. Every minute repetition achieved is therefore presented as a masterpiece that is held in high esteem by watch connoisseurs thanks to the craftsman’s skills and precise attention to detail during manufacture. Long years of experience in the watchmaking art of minute repetition and a trained ear are indispensable for the production of this artefact.

For Milus, the launch of the TIRION Répétition Minutes TriRetrograde represents a significant step. With the complication minute repetition, combined with the fascinating play of the tri-retrograde seconds display that is characteristic of Milus, the company has achieved a high-precision and very ambitious timepiece in line with its philosophy and with an especially "highly personal" mark. Over 400 individual parts of the clockwork movement are put together in excess of more than 140 hours of meticulous work by watchmakers of the highest reputation. Each component is decorated by hand and is tested repeatedly beforehand in terms of form and composition in order to optimise the sound quality and the functional precision of the watch. It is important to find the right balance between the lowest possible volume of the ticking minutes and as recognisable a sound as possible of the minute repetition. The aim is to create an unforgettable sound, a highly personal acoustic signature which reflects the extraordinary language of form of the watches from this traditional company.

About MILUS

Swiss-made watches have been the distinctive trademark of Milus since its foundation in 1919. Each Milus creation is based on technical perfection and aesthetic concerns, serving the function and giving time another dimension.

Milus remains true to the brand hallmark: perfect attention to detail and an exceptional and highly personal commitment in every area. The collection unites the history of the brand with unique designs, distinctive forms and a playful spirit. Milus is not simply measuring the time – Milus is translating the time measuring into a playful experience by combining movement and changeability with its watchmaking expertise. MILUS – A PLAYFUL SPIRIT OF TIME

SAINT HONORE LAUNCHES THE UAE WORLDCODE WATCH TO MARK THE NATIONAL DAY

SAINT HONORE, the world renowned “Paris-style” watch-maker since 1885, has launched the UAE Limited Edition

Worldcode watch in honour of 39th anniversary of UAE National Day on December 2nd, 2010.



The UAE Worldcode in elegant PVD titanium finish has a special dial in the colours of the UAE National flag. The back of

the watch is engraved with the UAE map and the limited edition number. Only 39 pieces of the watch will be produced to

coincide with the UAE’s 39th anniversary.



The watch designer’s brief was straightforward - to create a most elegant steel chronograph. The full force of SAINT

HONORE savoir-faire rose to this challenge and the result has met every expectation. The sophisticated design honours

the traditional codes of great timepieces with particular attention given to the bezel and the strap.



The watch is exclusively available in Paris Gallery for AED 4,439. The product is contained in a special box with a black

finish.



Technical Specifications,



Movement



Functions



Case



Dial



Bracelet/Strap



Quartz chronograph movement, dial 3 counters



Hour, minute and seconds counters, date and chrono



Brushed stainless steel case, 41mm

Titanium PVD finish bezel

Sapphire crystal

Stainless steel crown and pusher

Water resistant to 50 m



White dial with black, red and green colours



Stainless steel metal bracelet brushed 2 tones




ABOUT SAINT HONORE

For over a century, SAINT HONORE has been synonymous with the world-famous “Paris Style”, and has created

collections of unrivalled design. From Paris to New York, and Tokyo to Dubai, the brand’s exceptional watchmaking

expertise exerts an irresistible attraction on those who love contemporary pieces.



With “Swiss made” quality, a unique spirit, high-status materials and bold finishes, SAINT HONORE offers watches,

jewellery and accessories that reflect and interpret today’s desires. These beautifully-crafted pieces combine the timeless

elegance of the French capital with the luxury of its most beautiful landmarks.



SAINT HONORE TODAY

• A truly global brand with a presence in over 50 countries.

• A unique style and creative force.

• Inherited expertise that continually strives for even greater perfection in our 2 production units.

• A “world” collection designed to meet the tastes of different audiences.



•



The Tourbillon 1885 range that sets the brand firmly amongst the cream of watchmakers.

ROGER DUBUIS LAUNCHES EXCALIBUR TRIPLE TIME-ZONE

This universal time model is equipped with an automatic mechanical movement, bearing the Poinçon de Genève. Thanks to two meridian indicators placed either side of the centre, which indicates the local time in hours and minutes, we know the time simultaneously in two other cities (Hong Kong and New York in this picture).

This little technical marvel has a flamboyant dial with a rhodium-plated background featuring large transfer Roman numerals. The two meridians and the dial rim are encircled by an additional rose gold plate secured by four screws. The two hour counters are anthracite with red transfers at 3 o’clock and white transfers at 9 o’clock. Both have a day/night indicator.


Completed with a hand-stitched alligator strap with adjustable rose gold folding buckle, this rose gold model is limited to 88 pieces.





cASE Round, Ø 45 mm, rose gold

DIAL Rhodium-plated background, black transferred Roman numerals,

rose gold plates, engraved exterior, rose gold Roman numerals,

Characoal grey background dual time counters, transferred Arabic

numerals: white at 9 o’clock and red at 3 o’clock

WATER RESISTANT 5 BAR

STRAP Fully adjustable brown genuine alligator strap, hand-stitched

BUCKLE Rose gold adjustable folding buckle

MOVEMENT RD 1448

PRODUCTION 88 pieces



RD1448 World time – Triple Time zone



FEATURES: Triple time-zone world-time display – Automatic winding – 48-hours power reserve – Finely adjusted to five positions

FUNCTIONS: Local hours and minutes at the centre – Display at 3 o’clock: 1st time zone over 12 hours with day/night indicator and automatic meridian indication through a window – Display at 9 o’clock: 2nd time zone over 12 hours with day/night indicator and automatic meridian indication through a window.

DECORATION: Rhodium-plated – Circular-grained plate – Côtes de Genève» motif

TECHNICAL SPECIFICATIONS: 405 parts – 69 jewels Diameter: 15’’’ – Thickness: 6.53 mm – Frequency: 4 Hz (28,800 vph)

CERTIFICATION: Poinçon de Genève

SAINT HONORE LIMITED EDITION WORLDCODE WATCH IN HONOUR OF UAE NATIONAL DAY

SAINT HONORE, the world renowned “Paris-style” watch-maker since 1885, has launched the UAE Limited Edition Worldcode watch in honour of the upcoming 39th anniversary of UAE National Day on December 2nd, 2010.

The UAE Worldcode in elegant PVD titanium finish has a special dial in the colours of the UAE National flag. The back of the watch is engraved with the UAE map and the limited edition number. Only 39 pieces of the watch will be produced to coincide with the UAE’s 39th anniversary.

The watch designer’s brief was straightforward - to create a most elegant steel chronograph. The full force of SAINT HONORE savoir-faire rose to this challenge and the result has met every expectation. The sophisticated design honours the traditional codes of great timepieces with particular attention given to the bezel and the strap.

The watch, introduced on November 15, is exclusively available in Paris Gallery for AED 4,439. The product is contained in a special box with a black finish.

Technical Specifications:

Movement Quartz chronograph movement, dial 3 counters

Functions Hour, minute and seconds counters, date and chrono

Case Brushed stainless steel case, 41mm

Titanium PVD finish bezel

Sapphire crystal

Stainless steel crown and pusher

Water resistant to 50 m

Dial White dial with black, red and green colours

Bracelet/Strap Stainless steel metal bracelet brushed 2 tones


ABOUT SAINT HONORE

For over a century, SAINT HONORE has been synonymous with the world-famous “Paris Style”, and has created collections of unrivalled design. From Paris to New York, and Tokyo to Dubai, the brand’s exceptional watchmaking expertise exerts an irresistible attraction on those who love contemporary pieces.

With “Swiss made” quality, a unique spirit, high-status materials and bold finishes, SAINT HONORE offers watches, jewellery and accessories that reflect and interpret today’s desires. These beautifully-crafted pieces combine the timeless elegance of the French capital with the luxury of its most beautiful landmarks.


SAINT HONORE TODAY

• A truly global brand with a presence in over 50 countries.

• A unique style and creative force.

• Inherited expertise that continually strives for even greater perfection in our 2 production units.

• A “world” collection designed to meet the tastes of different audiences.

• The Tourbillon 1885 range that sets the brand firmly amongst the cream of watchmakers.

GLOBAL RADIO CONTROLLED WATCH BY CITIZEN MAKES IT A BREEZE FOR FREQUENT TRAVELLERs TO ADJUST TIME

The Global Radio Controlled watch is designed with frequent global travelers in mind. For the jet setter, it is difficult to plan and adjust time schedules of various countries when travelling. But the Radio Controlled watch makes it a breeze to move across the continents and easily adjust time. The Pilot watch design also gives an inventive look to the watch.

Launched recently in the Middle East, the Eco-Drive Global Radio-Controlled Watch model is CITIZEN's first analogue chronograph capable of receiving standard time radio-waves from multiple stations around the world validating this watch as the most accurate wrist watch in the world.

The model is designed to receive standard time radio-waves from stations across Europe, USA and Asia. The new Eco-Drive radio-controlled model is innovative and continues to feature CITIZEN's flight pilot's watch design. With the introduction of the Global Radio-Controlled Watch, Citizen reaffirms its position as a leader in timekeeping technology.

For world time, users can choose from 26 cities and UTC (Universal Time Coordinates). By simply turning the dial disk using the crown to switch the city allows the user to easily adjust the hour and second hands to the time zone of the city selected.

The watch is powered by Eco-Drive movement with power saving mode, the most advanced light powered movement, freeing you from the hassle of changing battery.

The pilot's slide rule dial ring located beneath the glass and the precise 1/5 sec. chronograph symbolize the concept of an elaborate and masculine design that imparts the image of an airplane cockpit. Other features include charge level indicator, power reserve indicator, and alarm.

The company was established in 1918. The founding fathers selected the name Citizen so it would be “Close to the Hearts of People Everywhere” and soon after adopted the company’s formal name, Citizen Watch Company.

During the last ninety years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30 years period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986.

Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of “world firsts” is unmatched. More recently, Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drive collection of light powered watches. With models ranging from dress to sport to professional dive watches.

BAUME & MERCIER ULTRA - THIN WATCH NOW AVAILABLE IN THE MIDDLE EAST

Heir to the rich watchmaking heritage of Baume & Mercier, this collection pays tribute to the traditional expertise and the spirit of innovation of which William Baume remains the symbolic guardian.

Ultra-thin watches have always been synonymous with superior elegance and extreme technical sophistication. Baume & Mercier began to specialize in ultra-thin watches from 1920 onwards, and in 1965 the brand caused a sensation with the thinnest self-winding calendar watch of its era.

Baume & Mercier is now offering a special expression of its expertise in this field with this unique William Baume Ultra-Thin model. It differs from the previous version by three special features. The WB-UT002 movement manufactured by Valfleurier for Baume & Mercier is even more efficient, endowed with a power reserve amounting to 60 hours compared with 40 hours for the previous model. The watch is also 0.4 mm thicker while nonetheless remaining ultra-thin with a 6.2 mm profile. The case-back is now open to reveal the mechanical hand-wound movement, admirably adorned with “Côtes de Genève” on the mainplate and bridges, along with blued steel screws.

This special edition retains its silvered dial with “Vieux Panier” guilloché décor, its elegant javelin-shaped hands and its hand-stitched chestnut brown strap. Its XL 41 mm case is crafted in 18K red gold. Limited, numbered. 

PINK WATCHES FROM BAUME & MERCIER- AN ULTRA FEMININE WATCH FOR THE MODERN WOMAN

Luxury Swiss watchmaker, Baume & Mercier creates Riviera XXL High Jewellery watch for elegant woman. The unique model beautifully illustrates the elegance of the RIVIERA line.

 The watch is an ultra feminine interpretation and skill-fully aligns femininity. Baume & Mercier always plays with the theme of transparency; the Swiss watch company has successfully risen to the challenge of combining femininity and prestige with the line’s signature twelve-sided design. This high jewellery interpretation of the Riviera XXL High Jewellery watch magnificently illustrates the very essence of glamour and refinement.

In keeping with the spirit of the line, the Riviera XXL High Jewellery watch jumping Hour collection maintains the distinctive features of the Riviera XXL High Jewellery watch, Its double twelve-sided bezel, secured by 4 gem-set screws, is clothed in white gold for the black version, while sapphire crystal highlights the radiance of the gold on the pink and white versions.

Further enhancing the precious and exceptional nature of this timepiece, the opulent shapes of the white gold case are set with 400 brilliant-cut diamonds totaling 9.5 carats.

ILÉA HIGH JEWELLERY- MYSTERIES OF LIGHT AND SHADE FROM BAUME & MERCIER

Over one thousand diamonds sparkling against a dusky background: Baume & Mercier sets the stage for absolute contrasts in its unique High Jewelry collection, clothing its ultra-feminine ilea model in a fascinating chiaroscuro effect.

This unique model, issued in a strictly limited edition, mysteriously alternates between the intense matt blackness of a white gold frame coated with a PVD surface treatment, and the luminous sparkle of a full setting composed of 970 diamonds. This original and daring alliance between darkness and light accentuates Baume & Mercier’s undeniable creativity and expertise in designing ladies’ High Jewelry models.

The stunningly beautiful iléa High Jewelry model is a vivid symbol of this proud heritage. It perpetuates the brand’s tradition of creating a limited-edition jewelry model every year by giving full creative rein to the talents of its Design Studio team. This year, Baume & Mercier designer Sabine Rochat has revisited the iléa model she created in 2008, while allowing her imagination to run wild. She has dared to use a matt black PVD coating on white gold as a perfect means of highlighting the thousand diamonds flowing like a river over the round, sensual shapes of the iléa model. The full-set, wider dial flange provides a broader perspective on the three-level dial: a transparent layer of sapphire bearing finely metallized Roman numerals and the Baume & Mercier brand name, is fitted between the gem-set dial base and the upper sapphire crystal. On the bracelet, a convex sapphire crystal also covers the gem-set inner links, thereby preserving both the glittering sparkle of the diamonds and the graceful curve of the band.

For this exceptional creation, the watch diameter has been enlarged to 34 mm (compared with 30 mm for the classic iléa model) so as to accommodate a mechanical self-winding movement.

The spectacular oscillating weight, appearing in the same matt black shade as the case and adorned with Côtes de Genève, may be admired through the sapphire crystal case back.

Thus arrayed in its dazzling garment of light and shade, the unique iléa High Jewelry watch is a perfect illustration of the blend of technical and esthetic creativity characterizing Baume & Mercier watches since 1830.

MATTHIAS SCHULER, CEO OF ROGER DUBUIS:” THE CRISIS HAS STRUCTURALLY CHANGED THE MARKET”

ROGER DUBUIS was founded in 1995 and, since then, has been injecting its DNA with resolutely new and bold genetic codes. Positioned on the cusp of haute horlogerie and adhering to its exacting and exclusive criteria, the brand established its head office in 2001 in Meyrin / Geneva, where two buildings housing ultra-modern industrial equipment were constructed for the Manufacture. In scarcely eleven years, the Manufacture has created its 28 complicated, often highly complicated, movements. While their technical characteristics require the most traditional horological savoir-faire, the production and manufacturing rely on cutting-edge expertise.All ROGER DUBUIS movements bear the ‘Poinçon de Genève’ and, since 2003, have been equipped with the Manufacture’s own balance-spring, positioning the brand’s products at the very apex of prestige haute horlogerie in Switzerland. 

Since 1996, ROGER DUBUIS creates watch collections each line has a powerful personality and a unique identity. An exuberant and original jewellery line was added to its portfolio in 2004. In search of a new lease of life, the ROGER DUBUIS Manufacture joined Richemont (one of the world's leading luxury goods groups) in 2008, becoming the ninth watch manufactory to join this very exclusive group. This is an extraordinarily favourable union for the ‘enfant terrible’ of Geneva’s exclusive watchmakers as it will benefit from all the advantages that come from being a member of Richemont.

Ø How the Economic crisis affects the Luxury sector?

The last 18 months or so has been a challenging period. The global economic crisis, which stemmed from the over-expansion of credit, saw consumer confidence in most markets collapse in late 2008 after a boom period up to September of that year.

The crisis has structurally changed the market. The market is more concentrated: larger brands gaining market share and clients are paying more attention to detail. The crisis has as consequence deep changes in consumer behavior as we experienced with our clients: they focus more on quality, they are looking for experiencing the brand (service), they want understated luxury items and they purchase more carefully.

Ø What’s the plan for ROGER DUBUIS in UAE, Saudi, Qatar, Kuwait, Bahrain, Oman and Lebanon?

For the next years, we are planning to focus our attention on our distribution. We want to have a very exclusive distribution network in this region with the best possible partners, the best stores and the best visibility. We have started already opening Corners in the Gulf region, and by the end of the year, one third of our distribution network will be in the form of Corners or Shop-in-shops. We will keep expanding in the near future.

Ø Can you tell us the size of the Luxury watches in the Middle East ? Market share for UAE % or USD?

As per the “Federation Suisse de l'horlogerie” report, for the first 7 months of the year (Jan-July), 2010 is 20.6% above 2009, and 8.4% below the same period in 2008, in Value. What is interesting to notice though, is that when we take a close look at the Unit Wholesale Value, the Middle East Average is 9.38% higher than the global average. The gap was only 5.22% in 2009, while at its peak - just before the recession - the gap was 16.27%.

Basically, this indicates that the effects of the recession are still here; however, their impact is fading away slowly, but surely. We believe that next SIHH will allow us to confirm this positive trend.

As for the UAE, it has ranked for the same period as the 10th importer of Swiss watches with a total of USD 312 Million (316.9 Million Swiss Francs). This is approximately 3.63% Market share in comparison with the rest of the world. Greater China (Hong Kong & Mainland China) takes the lead with a total of USD 2.22 Billion (2.25 Billion Swiss Francs) worth of Swiss watches imported in the country, accounting for 25.75% of the Swiss Exports.

The impressive thing, is that the import per Capita in the UAE, is amongst the highest in the world after Hong Kong and Singapore.

Ø How many boutiques ROGER DUBUIS have around the world? How many you are planning to open?

ROGER DUBUIS has 170 points of sales worldwide and has currently six Boutiques: Geneva, Shanghai, Hong-Kong (2), Kuala Lumpur and Singapore. Soon, Kiev, Bangkok and Moscow will be opened.

Ø What is the special markets in the region?

Each region and each market has its own specificities, its own taste and its own challenges. The Gulf region, as a whole, is quite special. We have noticed that the customer in the region is quite well aware of the latest novelties and latest trends. Accordingly, the Gulf customer likes to see a novelty reaching the market first. This was one of the main reasons why we had our latest watch - the EasyDiver - launched in Dubai before anywhere else in the world.

Ø The size of the Luxury market in the Middle East?

“Luxury market” is a wide term…!

Ø How does the crisis affected the watch industry?

As said previously, the crisis has structurally changed the market, including for the watchmaking industry: lots of small companies disappeared and largest companies had to revise their global strategy in terms of products, communication and distribution. ROGER DUBUIS has taken advantage of this difficult but challenging period to optimise its operations and transform them into opportunities.

The crisis has intensified competition and the companies had to adapt their offer to the market to ensure its viability. Brands had to create more awareness by educating consumers about product quality and brand heritage: customers pay more attention to the content (movement) of the watch than before and are looking for sustainable brands. In addition to that, companies must differentiate themselves. Last but not least, brands also had to focus on customer relationship management to personalize one-to-one contacts and services.

Ø What does ROGER DUBUIS is offering this year as new models?

ROGER DUBUIS will unveil its new watch collection at the 2011 SIHH (17-21 January). Until then, we keep it secret; I can only tell you that we will be presenting a new watch collection for men, one for ladies as well as new chronograph movement. New models will be exposed, including some declinations of dials of models recently presented.

Ø Do you think the Luxury sector will continue to grow? By what percentage?

The luxury market and the watch industry will keep growing if companies keep in mind that customers behaviour have changed in their way of purchasing: watch brands must keep developing their creativity while offering watch with a “true content”. Clients are looking for quality associated to creativity with a true value for money ratio.

Ø When did the Luxury industry started globally?

Luxury has a long history: let’s refer to the famed Silk Road that started in China in the second century BC! Regarding the hard luxury industry, I would say that it has been strongly developed after the second world war and by then, the industry has developed more more exceptional and extravagant products!