GLOBAL RADIO CONTROLLED WATCH BY CITIZEN MAKES IT A BREEZE FOR FREQUENT TRAVELLERs TO ADJUST TIME

The Global Radio Controlled watch is designed with frequent global travelers in mind. For the jet setter, it is difficult to plan and adjust time schedules of various countries when travelling. But the Radio Controlled watch makes it a breeze to move across the continents and easily adjust time. The Pilot watch design also gives an inventive look to the watch.

Launched recently in the Middle East, the Eco-Drive Global Radio-Controlled Watch model is CITIZEN's first analogue chronograph capable of receiving standard time radio-waves from multiple stations around the world validating this watch as the most accurate wrist watch in the world.

The model is designed to receive standard time radio-waves from stations across Europe, USA and Asia. The new Eco-Drive radio-controlled model is innovative and continues to feature CITIZEN's flight pilot's watch design. With the introduction of the Global Radio-Controlled Watch, Citizen reaffirms its position as a leader in timekeeping technology.

For world time, users can choose from 26 cities and UTC (Universal Time Coordinates). By simply turning the dial disk using the crown to switch the city allows the user to easily adjust the hour and second hands to the time zone of the city selected.

The watch is powered by Eco-Drive movement with power saving mode, the most advanced light powered movement, freeing you from the hassle of changing battery.

The pilot's slide rule dial ring located beneath the glass and the precise 1/5 sec. chronograph symbolize the concept of an elaborate and masculine design that imparts the image of an airplane cockpit. Other features include charge level indicator, power reserve indicator, and alarm.

The company was established in 1918. The founding fathers selected the name Citizen so it would be “Close to the Hearts of People Everywhere” and soon after adopted the company’s formal name, Citizen Watch Company.

During the last ninety years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30 years period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986.

Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of “world firsts” is unmatched. More recently, Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drive collection of light powered watches. With models ranging from dress to sport to professional dive watches.

CITIZEN LAUNCHES ECO-DRIVE “SUPER AQUALAND” WATCH & REVOLUTIONIZES DIVING WATCHES

In 1985, Citizen revolutionized the divers watch with the introduction of Aqualand, the world’s first professional diving watch with depth sensor and display. Since then, Citizen has introduced several models in this series which are functional and stylish.

Two decades later, Citizen presents the renovated Eco-Drive Super Aqualand BJ2120-07E, the most advanced and stylish Aqualand ever developed. The watch is equipped with special depth sensor which works efficiently under high pressure. It can detect minute changes in water pressure and translate them into precise reading. The watch can display depth up to 50 metres and also indicates maximum depth memory.

The super Aqualand features Diamond Like Carbon (DLC) coating on the bezel, crown and depth sensor, providing a smooth finish and elegant tint, with excellent abrasion and resistance. Encased in a stainless steel construction, it is water resistant to 200 meters. The watch also features chronograph function, one-way rotating bezel, screw-in back cover and screw-down crown. Additional features includes, insufficient charge warning and depth alert function.

Powered by Eco-Drive movement, ensures precision and reliability, no matter how unforgiving the conditions.

CITIZEN OPENS 100TH STORE IN THE GULF

Citizen Watch Company, the world’s largest watchmaker from Japan, opened its first exclusive boutique in the UAE at Lamcy Plaza, Dubai, recently. The outlet is part of the Japanese Brand’s ongoing expansion in the region with several stores opening in countries like Oman and Egypt.



Speaking during the inauguration of the new 50 M2 boutique in Lamcy Plaza, Mr. Toshio Tokura, Senior Managing Director of Citizen Watch Co. Ltd., said the inauguration coincided with the 35th anniversary of Citizen in the UAE. “The Middle East and the UAE has always been an important market for Citizen and thanks to our partner Juma Al Majid, we have been successfully present in the UAE for 35 years.”



Along with this new boutique, the company maintains 400 point of sales (POS) across the Gulf countries which are strategically located in shopping malls and prime retail streets.



During the inauguration, Citizen’s Global Radio Controlled Chronograph was introduced. The watch is the first analogue chronograph capable of receiving time signals on radio wave and automatically adjusts the time to the most accurate time which is the atomic time. This watch is powered by Eco Drive movement, the revolutionary concept from Citizen where the watch harnesses the power of light from any natural or artificial source and converts it into electrical energy.



During the last 80 years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30-year period has coincided with the company’s dramatic rise to its current position as the world’s largest watchmaker, a distinction Citizen has held every year since 1986. Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology and with the introduction of the Global Radio Controlled Watch, Citizen reaffirms its position in the watch making industry.