Dubai, UAE - The Mercedes-Benz E 63 AMG has always been the
businessman’s dirty secret. A pinstriped wolf in sheep’s clothing, the
thunderous AMG sports saloon masquerades as a refined and palatial
vehicle for the corner-office elite. Yet beneath its distinguished exterior
lies its true character; a huffing, snorting mechanical beast, ever-ready to
devour its more placid contemporaries in the corporate lot with its roaring
engine note and unmatched performance. Now even more powerful and
efficient, the new generation of the high-performance car has taken its
predatory nature to a new level, and now packs the earth-shattering AMG
5.5-litre V8 biturbo engine, part of the "AMG Performance 2015" model
strategy, which delivers phenomenal power and torque.
Available in both saloon and estate variants, the base level E 63 AMG
produces 525 hp and 700Nm of torque which can be called upon across
the rev range between 1750 and 5000rpm. Combined with the optional
AMG Performance package, these figures increase to 557 hp and 800
Nm, through 2000 to 4500 rpm. Both variants of the E 63 AMG achieve
exceptional performance: acceleration from zero to 100 km/h takes 4.3
and 4.2 seconds respectively (Estate: 4.4 and 4.3 seconds), and the top
The new engine, already familiar from the recently launched CLS 63
AMG, delivers an output of 525 hp to 557 hp, together with an impressive
reduction in fuel consumption: the E 63 AMG consumes 9.8 litres per 100
kilometres (Estate 10.0 litres) according to NEDC combined, 2.8 litres
per 100km (22 percent) less than its predecessor’s AMG 6.3-litre V8
naturally aspirated engine. An important contribution to this is also made
by the AMG SPEEDSHIFT MCT 7-speed sports transmission, and the
newly developed electromechanical AMG speed-sensitive sports steering
system. Drivers can choose between ‘C’ for Controlled Efficiency, ‘S’ for
Sport ‘S+’ for Sports Plus and ‘M’ for Manual settings putting the driver
firmly in control of the car’s character and responsiveness at any given
Dynamic tweaks to the exterior of the new E 63 AMG advertise the power
underneath the bonnet with new 10-spoke AMG alloy wheels, full AMG
bodystyling across front, rear and both sides, a distinctive AMG sports
exhaust system with two chrome-twin tailpipes while “V8 BITURBO”
lettering warns the layman of the performance within.
On the inside, the new AMG Performance, three-spoked steering wheel
has been flattened at both top and bottom to facilitate better control, and
features aluminium gear shift paddles amidst perforated leather in the grip
areas, and a three dimensional airbag cover design with ‘Silver Shadow’
The new E 63 AMG also features a host of additional new driver
assistance systems such as new AMG RIDE CONTROL sports
suspension to further improve the ride, while Active Blind Spot Assist and
Active Lane Keeping Assist raise occupant safety to a whole new level.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars,
Daimler Middle East and Levant, said: “The new Mercedes-Benz E 63
AMG has raised the bar once again in the executive saloon segment, and
now offers further refined luxury and increased exhilaration for almost
exactly the same price as its predecessor – something sure to put a smile
With a host of optional ex-factory extras from the AMG Performance
Studio available, including carbon fibre trim inside and out with piano
lacquer, AMG Performance steering wheel, illuminated AMG door sills
and titanium grey 10-spoke alloy wheels, the E 63 AMG is set to become
a mouthwatering prospect for any senior executive.
The 2012 Mercedes-Benz E 63 AMG will be available in the Middle
East as Saloon and Estate variants in Q4 with GCC pricing starting at USD119,450 (AED438,400).
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