Dubai, 6 September 2010 - 'Mandarin Orientals http://www.mandarinoriental.com USD multi-million global print advertising campaign ''"Hes a Fan/Shes a Fan" http://www.mandarinoriental.com/our_fans, continues to gather 'fans' from
around the world. This year, the Group is delighted to add three new fans to the tally of celebrities who regularly stay at Mandarin Oriental hotels.
Gifted international singer, songwriter, pianist and actor Harry Connick, Jr.,often referred to as the Frank Sinatra of today, has received a multitude of
accolades over his career. These include three Grammy awards and an Emmy, as
well as several acting nominations. Connick is a particular 'fan' of The
Landmark Mandarin Oriental, Hong Kong, where he performed in 2009 to a
spellbound audience at an intimate evening in the hotel's stylish MO Bar. He
cites the property as "one of the greatest hotels I've ever stayed in." Mary
McCartney, the Group's official campaign photographer, captured Connick in the
tropical surrounds of Mandarin Oriental, Sanya.
The elegant and graceful French pianist, Hélène Grimaud was photographed near to
her home in Switzerland. Grimaud performs at concerts worldwide, and has the
unusual gift of experiencing synaesthesia (seeing music as colour). She
particularly enjoys staying at Mandarin Oriental Hyde Park, London, as she often
performs in the city's famous music venues. Grimaud discovered the piano at the
age of seven, and launched her professional career at the age of 18 with a solo
recital in Paris <http://en.wikipedia.org/wiki/Paris>. She is also known for her
passion for wolves, which she both studies and raises.
Rising star Sa Ding Ding was born in Inner Mongolia and is a powerful and
sophisticated singer, musician, composer and choreographer. A product of modern
China, she melds Eastern and Western music, even singing in Sanskrit and
Tibetan, and has created her own language where new words are formed from the
emotions evoked by music. McCartney's
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portrait of the performer beautifully captures her colourful and vibrant
personality and was taken during a recent tour in the UK, where the singer was a
guest of Mandarin Oriental Hyde Park, London. Sa Ding Ding's newest album is
entitled 'Harmony'.
The campaign which is the creation of advertising gurus, Alan Jarvie and Michael
Moszynski, who head up LONDON Advertising, continues to increase Mandarin
Oriental's brand awareness globally. The campaign simply and elegantly connects
Mandarin Oriental's well-recognized symbol - the fan - with international
celebrities who regularly stay at the hotels and are true fans of the Group.
Earlier additions to the campaign were photographed by celebrated photographer
and British royal, Lord Patrick Lichfield who sadly passed away in 2005. The
Group appointed renowned portrait photographer Mary McCartney in 2006 who
photographs each celebrity in a location of their choice which, for them, best
represents a feeling of well-being. In appreciation of their support, the Group
makes a donation to each celebrity's individual choice of charity.
"We continue to be delighted with the campaign, which celebrates 10 years this
year, and believe it makes a strong statement about our Group in a simple and
luxurious manner. By focusing on celebrities who clearly appreciate the finer
things in life, we have been able to show the quality of our hotels in a far
more interesting way than traditional hotel advertising", says Jill Kluge,
Mandarin Oriental Hotel Group's Director of Brand Communications.
Harry Connick Jr., Hélène Grimaud and Sa Ding Ding join Mandarin Oriental's 17
existing fans: IM Pei, Lance Armstrong, Michelle Yeoh, Jane Seymour, Kenzo
Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick
Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Helen Mirren, Maggie Cheung,
Sigourney Weaver and Sir David Tang.
More information about Mandarin Oriental's fans can be found on the Group's
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of
the world's most prestigious hotels, resorts and residences. Mandarin Oriental
now operates, or has under development, 41 hotels representing over 10,000 rooms
in 27 countries, with 17 hotels in Asia, 12 in The Americas and 12 in Europe,
Middle East and North Africa. In addition, the Group operates, or has under
development, 13 Residences at Mandarin Oriental, connected to the Group's
properties.
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