Experience the world’s biggest ‘Back-to-School’ exhibition as part of your Eid celebrations

September 8, 2010: Concept Brands Trading, the leading organizer of mega events and carnivals in the UAE, with the support of Dubai Events and Promotions Establishment (DEPE), is all set to host the biggest ‘Back-to-School’ exhibition as part of the ‘Eid in Dubai’ festivities to celebrate Eid Al Fitr. The event will be held from September 9 to September 18, 2010 daily from 10 am to 10 pm at the Airport Expo, Dubai.

Commenting on the world’s biggest ‘Back-to-School’ exhibition promotions, Mr. Vijay Samyani, founder and managing director of Concept Brands Trading L.L.C. said, “The campaign ‘Eid in Dubai’ as a concept developed by the Government of Dubai has been a very successful campaign. I am pleased to announce our exclusive partnership with DEPE to organize the ‘Back-to-School’ promotions as part of the ‘Eid in Dubai’ campaign. We will be offering some of the world’s leading brands in stationery and school essentials.”

The ‘Back-to-School’ exhibition will offer top brands at discounted prices, giving consumers more value for their money. The brands showcased include 3M – Post it & Scotch, Touchmate, Shoemart and Pablosky, Kids perfumes like Bratz, Moxie, The Simpsons, Kunfu Panda and Indiana Zone and kids watches like Toywatch will exhibit at the event. As a bonus for the visitors, many will walk away with lucky draw prizes.

While the focus is on stationery, visitors can browse through a wide range of products such as laptops, computer accessories and books, with discounts of between 30 to 60 per cent.

Creating an exciting family experience, ‘Eid in Dubai’ is organized twice a year by the DEPE. The venue will be host to a massive funfair featuring numerous games and attraction for kids and families of various nationalities to come and celebrate the spirit of Eid while the children prepare for schools to re-open.

Airport Expo will be one of the many entertainment destinations planned as part ‘Eid in Dubai’.