World’s largest in-mall retail festival opens at The Dubai Mall on Thursday

Dubai, UAE; April 29, 2009: The world’s largest in-mall retail and entertainment festival will flag off on Thursday (April 30, 2009) at The Dubai Mall. The Festival@The Dubai Mall, a 30-day shopping and leisure extravaganza, marks the first time in the world that over 900 world-class retailers including 160 food & beverage outlets, join hands for a grand promotion in a mall environment.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “The month-long event comes at a perfect time to reach out not only to families in the Gulf region but also visitors from the larger Middle East, the Indian Subcontinent, Iran and Russia. The festival is timed to offer families an added incentive and invitation to visit the mall during the school holidays.”

Mr Rafi explained: “With 900 retail outlets already open, The Dubai Mall has the highest concentration of the world’s most leading retail brands in a single mall. The festival is therefore unsurpassed globally in terms of retailer participation within a mall environment. Retailers in the mall have extended their full support to the festival, which is organised with the Dubai Shopping Festival Office as the Strategic Partner.”

Leading retailers in The Dubai Mall, several of them operating their flagship stores or having opened their first Middle East outlets, support the Festival, by offering three kinds of shopping deals – Part Sale, Festival Discount and Festival Offers. Mall tenants will display their chosen category of the offers in-store for easy identification by customers. Complementing the retail deals, shoppers also stand to win millions of dirhams in prizes through daily, weekly and grand raffle draws.


Mr. Ramesh Prabhakar, Managing Partner, Rivoli Group LLC, observed that the Festival@The Dubai Mall is a “very positive sign of support from Emaar and the Dubai Shopping Festival Office. We are sure that it will become another key activity in the calendar of Dubai’s retail activities.”

Ms. Colette Shannon, Marketing Manager of the first Waitrose supermarket in the Middle East region in the mall, said the Festival will create top of mind awareness of the mall. “It is a superb mall, and will over time, establish itself as the premium mall destination in Dubai.”

Mr. David Reily, CEO Middle East, RSH, said that all of the company’s stores in the mall will have “cross-store offers” during the Festival with gift vouchers to be presented to customers. “The Dubai Mall is an outstanding destination and I have never seen a mall generate more fresh ideas or energy.”

Visitors to the mall can also take part in a unique ‘Bid 2 Win’ auction to bid for a diverse range of products starting off at an easy AED 1. In another opportunity to win big, the festival will feature a Grand Bentley Raffle, where only 5,000 tickets, priced AED 200 each, will be drawn for a luxurious, four-door Bentley Continental Flying Spur. An array of entertainment activities, across the mall will assure non-stop fun for all visitors.

The opening day of the Festival@The Dubai Mall will witness five lucky winners of raffle draws walking away with prizes of AED 10,000 each. Customers only have to shop for an aggregate AED 500 from any of the retail or F&B outlets during the entire month for obtaining the raffle coupons. The weekly draw for AED 100,000 will be held on Saturday with the winner standing to gain another AED 50,000 if present in the mall at the time of the draw. The sale of coupons for the Grand Bentley Draw will also open on Thursday morning at special stands across the mall.

Items for the Bid 2 Win will be displayed prominently at the mall and visitors only have to check the product code and SMS to 4643 after registering for the bid at the same number. The products for auction will range in prize from AED 10,000 to AED 100,000. Bids will start at AED 1 and will continue till 9pm, with bidders being informed of the status of the bid in real-time. Live updates of the auction will also be displayed in the multimedia screens across the mall.



Several entertainment programmes including musicians and jugglers will regale visitors, who can also tour the Dubai Aquarium & Underwater Zoo and Dubai Ice-Rink for added fun, and watch the testing of The Dubai Fountain, the world’s tallest performing fountain, at the nearby Burj Dubai Lake.

Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, a part of the Emaar Hospitality Group. Dubai Shopping Festival Office offers strategic support including executing the various retail and entertainment activities.