Fratelli la Bufala, a bona fide Italian Restaurant opens in Arabian Center

Dubai, April 2, 2009: Fratelli La Bufala (FLB), the latest Italian dining destination in town, today announced the opening of its first outlet at the Arabian Center mall in Mirdiff. Fratelli La Bufala represents Geppi Marotta’s commitment to preserving the rich culinary heritage of the Naples inland region and today is he is known as the innovator & educator in the restaurant business.

Fratelli La Bufala (FLB), the latest Italian dining destination has a menu that emphasizes authentic Neapolitan pizza and dishes with buffalo meats and cheeses. The concept, which debuted in Naples in 2002, has experienced so much success that it now has 20 locations across Italy and worldwide, including the most recent opening at the Arabian Center. Fratelli La Bufala is represented in the region by Jawad Business Group.

Commenting on the opening of the new outlet, Mr. Tapan Vaidya, General Manager, Restaurants Division, Jawad Business Group, said, ““FLB is a new restaurant based in tradition Neapolitan farmland cuisine, and features buffalo cheeses and meats, which are emerging in popularity around the globe. The menu is built around true Neapolitan pizza, and buffalo products. This is what has differentiated FLB and helped FLB develop a loyal customer base in all markets.”

He further added, “We believe we have in FLB a unique concept. Most Italian restaurants are not truly Italian. FLB has menu items that would appear on the dinner tables at homes across Italy and the restaurant represents the culinary heritage of the Naples inland region. The guest’s in-turn experience authentic Neapolitan cuisine, ingredients and preparation.”

Reflecting Marotta’s commitment to illustrating genuine Neapolitan pizza and cuisine with buffalo meats and cheeses, Fratelli La Bufala takes precise measures to ensure authenticity. For instance, Fratelli La Bufala’s pizza mirrors the rich tradition of Neapolitan pizza that dates back to the 17th century. Pizza took its present-day form in pre-Renaissance Naples, which is located in southern Italy. The world's first true pizzeria opened in Naples in 1830 and is still open today. Pizzerias in this era usually included a large brick oven, a marble counter where the crust was prepared, and a shelf lined with ingredients – just as Fratelli La Bufala does at each location. Maintaining Neapolitan tradition, trained pizzaiolos at Fratelli La Bufala assemble entire pizzas on the marble counter within view of their guests.

Fratelli La Bufala is located in Arabian Centre, Mirdiff . For bookings please call: 04-2845088.