MONTBLANC TAKES THE ART OF WRITING TO NEW HEIGHTS WITH THE LAUNCH OF THE MEISTERSTÜCK MONTBLANC DIAMOND

The Montblanc Meisterstück has been regarded for over 85 years as a timeless icon of design and craftsmanship. Praised for its superior quality, the Meisterstück has become the most famous and sought after writing instrument of our time. Montblanc has now taken its icon product to new heights of beauty and exclusivity with the launch of the Meisterstück Montblanc Diamond.

As if suspended in mid air, the Montblanc Diamond, in its entire splendor, is prominently featured in the dome of the writing instrument. Hand-crafted in the best European tradition, the black precious resin writing instrument is adorned with platinum plated fittings and a handcrafted14K gold nib with a rhodium-plated inlay. The idea behind the new writing instrument was to not alter the shape of the Meisterstück, but to actually enhance the object with the addition of a precious stone, the iconic Montblanc Diamond as well as the style element on the clip ring to enrich the overall design of the instrument.  The distinctive traditional white resin Montblanc star as the Montblanc emblem on the top of the writing instrument now shines as a beautiful diamond.

The Montblanc Diamond which adorns the summit of the Meisterstück Montblanc Diamond Writing Instrument, was first launched in 2006 after eight years of development. Internationally acclaimed for its unique craftsmanship and incredible sparkle, the patented 43 facet stone is masterfully carved into the shape of the Montblanc Star, the brand’s symbol representing the snowy peak of Europe’s highest mountain, the Mont Blanc. Over recent years, the Montblanc Diamond has become a favorite on the red carpet at award ceremonies, premieres and festivals all over the world.

Since its launch in 1924, the Montblanc Meisterstück has become the most famous and sought after writing instrument of our time. Its timeless design and handcrafted attributes have granted the Meisterstück global recognition as a modern design icon. As the epitome of unchanged perfection, assuming its function as the ultimate writing instrument – the Montblanc Meisterstück has become a precious tool for self-expression. The luxurious enhancement of the Meisterstuck Montblanc Diamond Writing Instrument with the iconic Montblanc Diamond increases the uniqueness of this piece and ensures it will become an even greater treasure for those privileged enough to own such a work of art.

The Montblanc Meisterstück Diamond will be available in Montblanc Boutiques worldwide starting from June 2010

PINK WATCHES FROM BAUME & MERCIER- AN ULTRA FEMININE WATCH FOR THE MODERN WOMAN

Luxury Swiss watchmaker, Baume & Mercier creates Riviera XXL High Jewellery watch for elegant woman. The unique model beautifully illustrates the elegance of the RIVIERA line.

 The watch is an ultra feminine interpretation and skill-fully aligns femininity. Baume & Mercier always plays with the theme of transparency; the Swiss watch company has successfully risen to the challenge of combining femininity and prestige with the line’s signature twelve-sided design. This high jewellery interpretation of the Riviera XXL High Jewellery watch magnificently illustrates the very essence of glamour and refinement.

In keeping with the spirit of the line, the Riviera XXL High Jewellery watch jumping Hour collection maintains the distinctive features of the Riviera XXL High Jewellery watch, Its double twelve-sided bezel, secured by 4 gem-set screws, is clothed in white gold for the black version, while sapphire crystal highlights the radiance of the gold on the pink and white versions.

Further enhancing the precious and exceptional nature of this timepiece, the opulent shapes of the white gold case are set with 400 brilliant-cut diamonds totaling 9.5 carats.

MOULINEX CREATES XXL FRYER TO TARGET LARGE FAMILIES IN MIDDLE EAST

A consumer insight survey conducted by Moulinex, the French manufacturer & maker of small household appliances, revealed that in the Middle East, home makers in the region value time saving appliances that allow them more time with their families at the dinner table rather than spending it in the kitchen

It is estimated that the number of members in an average family in the Middle East is five while 40% of families in Saudi Arabia have six members.

Moulinex has designed the XXL Fryer that can cook two kilos of French fries in one run. The new fryer was introduced in the Middle East by Groupe SEB to facilitate food preparations for large families in the region.

The survey revealed that big families in the Middle East consume French fries 1.5 times per week compared to the average of 0.8 times a week in smaller families.

The large sized capacity Moulinex XXL Fryer gives Middle East housewives more time to spend with members of their family at the dining table. The Moulinex Fryer has a removable non-stick bowl with two kilos capacity and three litres of oil. The fryer can make eight portions in one run.

 

The fryer has a long lasting anti-odour filter (washable for 80 usages). It has an adjustable thermostat with indicator light and is 100% safe. Other features include a cool touch body, an up and down external lid, an automatic lid opening and a large window.

LEXMARK PLATINUM PRINTERS ALLOW COST EFFECTIVE SOHO PRINTING

Europeans are more likely to print in black than in colour. This was the result of the latest Lexmark Twitter poll conducted across six different European countries.

“Lexmark’s Twitter poll[1] asked Twitterers in which colour they usually print. The results reveal that nearly half of the respondents, 47 per cent, normally print in black only. Just over one in ten (13%) state they predominantly print in colour”. Said Mr. Mohammed Addarrat, General Manager Lexmark International Middle East

“Lexmark understands how important it is for both businesses and home users to keep printing costs under control. As a result, its 105XL black ink cartridge is available for fewer than five Euros. The 105XL is compatible with Lexmark’s new all-in-one Pinnacle, Prestige Pro805 and Platinum Pro905 printers, designed specifically to help small business and home office users print cost effectively”. Added Mr. Addarrat

VIVA – The centre for Modern Mayr Medicine appoints ekadaa PR as its public relations agency

VIVA – The centre for Modern Mayr Medicine from Austria has recently appointed ekadaa PR as its public relations agency for the UAE region. ekadaa PR takes up the post with immediate effect.

VIVA is the new generation of MODERN MAYR MEDICINE combining both conventional and alternative medicine. The VIVA Centre, has expanded the original concepts of the classic Mayr cure to create the Modern Mayr Medicine approach to promoting optimal health. Detoxification is the core element of any treatment program at Viva Mayr with an emphasis on rest, strict cleansing of the digestive system and re-education of eating habits. Enjoy the privacy and tranquility of the VIVA Mayr resort away from the stress of modern life in the beautiful scenery of southern Austria, at lake Wörth.

Managing Director Dr. Harald Stossier said: “Having reviewed so many PR support options to maintain the flow of positive news to our consumers, I am very excited about the prospect of working with ekadaa PR. I anticipate a highly successful collaboration.”

ekadaa PR is a full-service public relations agency that was set up in 2003, founded by managing partner Irina Sharma, ekadaa’s current clients include Lufthansa German Airlines, Technogym, Clinique, Medcare Hospital, RedTag and more.

Irina Sharma concluded “We are privileged to represent this unique service orientated boutique style VIVA Centre for Modern Mayr Medicine and as partners we look forward to joint success and growth.”

Live a Debt Free Life with National Bonds

Dubai, September 19^th 2010: National Bonds is providing new hope to its customers who have accumulated loans with the launch of a new initiative that will help new & current bondholders erase their debts and begin a ‘debt-free’ life.

National Bonds Corporation PJSC, the leading Sharia compliant saving scheme, has today unveiled their ‘Live a Debt-Free Life’ campaign for 14 weeks, beginning 19^th September until 31^st December 2010. This exciting   proposition will help bondholders to clear their debts and re-start a hassle-free life. During the promotion period, existing bondholders or new customers depositing savings for a minimum of AED 1,000 or more in National Bonds will automatically enter an additonal special weekly draw to win AED 100,000. Customers who increase their savings by AED 5,000 will enter the grand draw to win five MINI Coopers, to be held on January 1^st, 2011.

National Bonds will reward prizes totaling up to AED 2 Million in value that is in addition to its regular & richest weekly and monthly rewards, including the life-changing AED 1 million monthly prize and 22,250 prizes.

This initiative is part of National Bonds’ efforts to inculcate a culture of regular savings in the UAE. The strategy includes the recently launched National Bonds Standing Instruction Order, a service that makes regular saving easier than ever and is available at a number of banks across the UAE. The Standing Instruction Order will allow banks to automatically deduct a monthly amount from customers to purchase bonds on their behalf, thereby eliminating the need to repeat the transaction process every month.

“The more we interact with our customers, whether through surveys, focus groups or even face-to-face meetings, the more we see a shift in their attitude towards saving. Thanks to the prevailing economic conditions, people now understand the value of savings and the security it brings,” said Mohammad Qasim Al Ali, CEO, National Bonds Corporation PJSC. “Through this campaign, we hope to not only help the lucky winners to clear their loans and begin a responsible saving strategy, but also to ensure that our other customers are properly rewarded for regular saving and take  a bold step to kick off their own savings plans.”

National Bonds certificates are available for purchase in nearly 560 outlets nationwide including Emirates Post offices, exchange houses, banks and major credit cards. For more information, visit www.nationalbonds.ae  or call 600 522 279.

8 top cricket stars join ‘Landmark Group Team of Legends’

At a press conference today, Crayons Communications and the Landmark Group announced the names of the eight cricket legends who will be associated with the highly anticipated Dubai Super Sixes 2010, ending the two-month-long suspense surrounding the mystery cricketers.

The “Landmark Group Team of Legends”, as the eight cricket stars are called, comprises of Wasim Akram and Moin Khan (both from Pakistan), Rohan Gavaskar, Venkatesh Prasad and Vinod Kambli (from India), Lance Klusener (South Africa) and Aravinda De Silva and Roshan Mahanama (Sri Lanka).

Held under the auspices of the Dubai Cricket Council, the tournament takes place at the world-class Dubai International Cricket Stadium, from 1^st to 15^th October. The brand ambassador for the inaugural Dubai Super Sixes 2010 tournament is former Pakistan captain and all-rounder Wasim Akram.

Vipen Sethi, CEO, Landmark Group, said: “We are delighted to present the ‘Landmark Group team of Legends’ and provide the teams that clear the preliminary rounds, an opportunity to play alongside renowned cricketing legends. We are confident the presence of high-profile international players on our domestic turf will add to the tournament’s appeal and we are privileged to sponsor this event.

“The Dubai Super Sixes corporate cricketing tournament is in line with the Landmark Group’s initiatives to promote a healthy work-life balance and takes forward our objective to connect with Dubai’s wider corporate community.”

With prizes worth Dhs.100,000 to be given away, Dubai Super Sixes will see 48 corporate teams locked in a fierce contest for the top honors. The last eight corporate teams to reach the quarter final will be assigned a cricket star from “The Landmark Group Team of Legends”, who will assist the team as mentor and player.

“We are excited that such an impressive line-up of cricketing legends have joined this six-a-side tournament in our first-ever attempt itself,” said Arshad Zaheer, Managing Director of Crayons Communications, organizers of the event. “The presence of these important personalities will make this tournament one of the most notable sports initiatives not only in the UAE but in all cricket-playing nations.”

As per the rules of this fast-paced game, each participating team should comprise of six players along with two substitutes. They will also be provided with five neutral fielders from a large pool of players. Playing under the supervision of neutral umpires, the format requires each side to play a limited 5 overs, which they have to complete in 30 minutes.

Gulf Oil is the main sponsor along with Landmark Group as the associate sponsor. The event is also supported by media partners like Khaleej Times, City 101.6 FM, Star Plus and Star One. Kingfisher Airlines is the travel partner while Dubai Sports City is the venue partner, Media Rotana is the hospitality partner and Edward Steven & Associates is the public relations partner.

For more information, please log on to www.dubaisupersixes.com.