$4,356,050 for UNICEF; MONTBLANC’S “SIGNATURE FOR GOOD” INITIATIVE RAISES $4,356,050 USD TO SUPPORT UNICEF’S EDUCATION PROGRAMS FOR CHILDREN

Montblanc will donate $4,356,050 USD to UNICEF as a result of its record-breaking fundraising efforts from

the Montblanc “Signature for Good” initiative to benefit UNICEF. The check was presented recently during

The Art Basel Miami Beach and was accepted by Caryl M. Stern, President and CEO of the U.S. Fund for

UNICEF at the children’s beach brunch event in South Beach, Miami.

When Montblanc launched its “Signature for Good” initiative in early 2009 to benefit UNICEF’s education and

literacy programs for children around the world, Montblanc had pledged to raise $1.5 million by May 2010.

Eighteen months later, through various global fundraising initiatives, an impressive $4,356,050 has been

The Montblanc event hosted by CEO Lutz Bethge, International UNICEF Ambassador Susan Sarandon,

socialite Barbara Becker and TV personality Louis Aguirre, will emphasize the importance of quality basic

education for all children. Montblanc will invite a local elementary school to join in the daytime festivities

with children from the Miami area enjoying a Montblanc arts & culture program together with the fun of sand

castles, balloons and ice cream.

Montblanc’s ongoing commitment to arts & culture, and its support of numerous cultural programs

internationally, make Art Basel Miami Beach the perfect backdrop for this presentation. For its

global “Signature for Good” initiative, Montblanc developed a unique collection of writing instruments,

jewellery and accessories to help raise funds to support UNICEF in their work to provide a quality education

to all children. $4,356,050 USD total is the final result of Montblanc’s global initiative to benefit UNICEF, which

was raised between June 1, 2009 and May 31, 2010 when the initiative ended.

Louis Aguirre, Baron Segar, Barbara Becker, Lutz Bethge, Susan Sarandon



About MONTBLANC’s cultural commitment: Cultural commitment is an integral part of Montblanc’s brand

philosophy. The culture of writing, which Montblanc has always cherished and promoted, is one of the oldest

achievements of mankind. Nevertheless, many countries nowadays still lack the resources for communicating the most

basic writing and reading skills. Montblanc therefore wishes to take an active role in the international promotion of

Montblanc has supported UNICEF’s education programs for children through its “Sign Up for the Right to Write” and

the “Power to Write” global fundraising initiatives launched in 2004 and 2007 respectively, which have collectively

raised over $1 million USD to benefit UNICEF. In 2009, Montblanc renewed its commitment towards the common goal

of working for children’s right to literacy and education in launching the 2009/2010 “Signature for Good” initiative to

benefit UNICEF, which raised over $4 million USD between June 1, 2009, and May 31, 2010.

i2 extends partnership with UNICEF

Dubai, September 2, 2008- To celebrate the holy month of Ramadan, i2 extends its partnership with the United Nations Children’s Fund (UNICEF) and will be running a charity campaign starting today to support UNICEF’s continuous humanitarian initiatives. For a period of six months, i2 commits to donate US$ 1 to UNICEF from the sale of each mobile phone at i2 retail outlets in eight selected markets.

The campaign will run in KSA, UAE, Egypt, Kuwait, Jordan, Tunisia, Iraq and Sudan. The money raised will be used to help underprivileged children in the Middle East and Africa with emphasis on Egypt, Sudan and Iraq; by providing basic health needs crucial to their survival.

“We are happy to be partnering with UNICEF for the second year in a row, this time extending the program to six months. UNICEF works tirelessly to provide the necessary assistance to children around the world and to ensure all children's rights are fulfilled, guided by the Convention on the Rights of the Child and i2 is honored to be part of this grand endeavor” said Abdul Hameed Al Sunaid. CEO, I2

This endeavor follows the success of i2’s partnership with UNICEF during the holy month of Ramadan last year which raised $100,000. This year, i2 is hoping to raise a significant amount by the end of the campaign to generate maximum awareness by helping deprived children in the Middle East and Africa with the necessary medications, vaccines, clean water and food.

“Every year, millions of children die from totally preventable causes and these innocent lives can be saved by cost-effective interventions. We are grateful for the continuous support of a dedicated partner like i2 and we look forward to build on last year’s success, said Dr. Ayman Abu Laban, UNICEF Representative in the Gulf.

Founded in 1993 in Saudi Arabia, i2 is the region’s largest and most diverse mobile phone provider. Over 2676 employees across 340 stores in 22 countries are dedicated to providing i2 customers with technological solutions and services that enhance their lifestyles and shopping experience. i2 stores offer the widest range of mobile phones, PDAs, wireless technology, software; value added services and mobile accessories in the region. It is the first mobile phone provider to offer its customers a life-time warranty and a comprehensive after sales maintenance program on all products purchased in store or online. To better serve their customers, i2 has expanded its reach to include i2 magazine, i2 club, i2 café and other innovative support programs. For more information about i2 products and services please visit http://www.i2-mobile.com/ . i2 operates in: Andorra, Angola, Bahrain, Cameroon, Egypt, Ghana, Iran, Iraq, Ivory Coast, Jordan, KSA, Kuwait, Lebanon, Morocco, Pakistan, Reunion, Senegal, South Africa, Sudan, Syria, Tunisia, and UAE.


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.