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| Grand Legend logo unveiling in Kochi |
- Grand Legend furniture, made of treated and imported teak, mahogany, pincoda and mpingo timbers, are manufactured in a 60,000 sq. ft. modern factory at KINFRA Park, Kazhakootam
- Grand Legend is the forward integration project of Overseas Air Travel group, which has years of experience in timber trading and import
Kochi: After completing a successful year in exporting,
Grand Legend furniture, manufactured in a 60000-sq-ft modern factory set up with
an investment of Rs. 25 crores at KINFRA Park, Kazhakootam, has been launched
in the domestic market. Made mainly of
scientifically treated, imported timber, Grand Legend offers a series of
premium home and office furniture primarily targeting at the upper strata of
the market. M. Parijathan, Managing Director, Mega Exports, which is the
promoting company of Grand Legend, said that more than 200 people experienced
in the most modern furniture manufacturing practices are working at their
Kazhakkoottam factory in the three divisions including manufacturing, joinery
and upholstery. The factory has a production capacity to make 20 luxury sofa
sets a day. The company has launched sofas in more than 65 different finishing
and styles. There are 25 varied models
each in bed sets and dining tables. Parijathan said that the company’s own
well-equipped R&D, joinery division and the team of designers enable it to
design and manufacture furniture as per unique customer requirements and trends
and suiting to the various shapes of rooms where they are placed and meant to
be used.
Presently, the Grand Legend products are exported to the Gulf
countries and Europe. To enter the domestic market, the company has appointed 65
distributors across the state in addition to long-term exhibitions organized in
major cities. In phases, the brand is planning to spread pan India.
Grand Legend is a forward integration project of Mr. Parijathan, the
main promoter of the Thiruvananthapuram-based Overseas Air Travels group which has
been operating in the travel industry since 1981 and in timber imports and
trading for the past 6 years. Teak, mahogany, mpingo and pincoda, the main
types of woods used in furniture manufacturing are imported from Malaysia,
Burma, Africa and Central America. Parijathan said that even though around 25%
of Kerala is covered with forests, timber obtained from the Department of
Forests satisfies only a quarter of the demand it has in furniture making in the
state. Teak, made available through auction by the Dept. of Forests, comprises
the major chunk of the domestic supply. While the domestically available teak
costs around Rs.4000 per cu ft, hardwood mpingo, imported from African
countries, at par with teak in quality and finishes, costs only less than Rs. 1500
per cu ft. Mpingo also lasts long for many years.
In the estimated pan Indian furniture market of Rs.70,000 crores per
year, Kerala is ruling the roost with its high standards of living and unique
lifestyles, with an annual market size of Rs.10,000 crores. The growth of Kerala’s upper middle class has
also turned out to be a fillip for the state’s furniture market which is
showing a growth of 25 to 30% per annum. Considering these, Grand Legend is
expecting a commendable growth in the state.
For more details, please visit www.grandlegend.co.in
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