RAYMOND launches ONAM campaign in KERALA

Kochi, 24 August, 2012: With Onam round the corner, Raymond has unveiled a marketing campaign in Kerala to celebrate the largest festival of the State.

Interestingly, the campaign message of the retail arm of the brand, The Raymond Shop is ‘Celebrate Everyday’. It promotes living and celebrating life everyday – an apt messaging for Onam, which denotes a new beginning for glorious days ahead.

In addition, Raymond has launched a special Onam campaign specific to the Kerala market. The campaign will be supported by 360 degree activation including TV, Press, Outdoors, Visual Merchandising, amongst others. Raymond has also tied up with leading banks to offer benefits to their consumers.

Speaking on the new campaign, Mr. Mrinmoy Mukherjee, Director-Marketing & Business Development, Retail, Raymond Limited said “Onam is by far the biggest festival to be celebrated in Kerala. From Raymond’s perspective it is extremely critical that we capitalize on the buyer’s sentiment and provide customers, both old and new a perfect scenario to celebrate this most loved festival. The Raymond Celebrate Everyday campaign is highlighted in Kerala, encouraging consumers to celebrate the festival not only on its day but even before and after.”

Raymond views Kerala as one of the major markets for the brand and aims to expand extensively and aggressively in the state. The brand has on an on-going basis taken up various activities to engage with the consumers and continuously build brand recall.

With the upcoming festival Onam, the Raymond Shop has now tremendously increased its on ground activities by planning a host of consumer connect activities.

Raymond Ltd, one of the leading apparels, fabric and retail major in the country has continuously increased its reach pan-India with its current presence including multiple exclusive The Raymond Shops and thousands of multi-brand stores in various cities across nation. Currently, The Raymond Shop has presence in over 650 locations. The Raymond Shop is a retail network spread wide across Kerala covering all key cities namely Aluva, Kannur, Kochi, Kollam, Kottayam, Kozhikode, Palakkad, Pathanamthita, Thiruvananthapuram and Thrissur.