DEWA’s reaches out to the community bringing conservation messages to the mall

Dubai 27th April 2011: In line with Dubai Electricity and Water Authority’s (DEWA) vision to secure a prosperous and sustainable future for generations to come, the Authority has rolled out a month-long utility conservation campaign on 7th April 2011 targeting shopping malls across the Emirate.
Talking about the Road Show HE Saeed Mohamed Al Tayer, Managing Director & CEO, DEWA said; “The Road Show is aimed at promoting conservation of electricity and water and reducing carbon emissions and global warming. The outreach campaign is part of DEWA’s integrated communication strategy and reinforces the recent deployment of DEWA’s 365 Day & Night integrated strategic communication platform.”
HE Saeed Al Tayer continued; “The Authority uses both conventional and creative media vehicles to spread the message of utility conservation designed to raise awareness, educate and propagate to all customer segments in Dubai the responsibility that individuals should take in preserving natural resources and securing a sustainable future for planet earth. Visiting shopping malls with the ‘conservation house’ a mock-up cross section of a house fitted with home appliances and electrical devices is one of the many ways DEWA encourages people to learn about energy-saving techniques on how to safeguard the environment.”
HE Saeed Al Tayer concluded; “In line with the strategic vision of Dubai, DEWA actively seeks innovative ways to reach out to the community and engage society in purposeful conservation programmes that will help people to adopt energy-saving principles in their core values and daily lives.”  
During the mall visit, DEWA’s ‘conservation house’ raises awareness among the audience on the importance and need of rational consumption and usage of electricity and water. DEWA also educates people on how to effectively reduce wastage levels providing practical tips and guidelines on water conservation. The ‘conservation house’, accompanies the campaign trail during the mall visits and provides the perfect platform from which to explain and demonstrate to the audiences energy-saving techniques.
To date, the ‘conservation house’ has visited ten shopping malls in Dubai, including Al Ghurair City, Time Square, Wafi Mall and the Mall of the Emirates and has reached out to over 3,000 people. The campaign will soon be visiting the remaining malls to include Dubai Outlet, Mercato, Mirdif City Centre, Al Reef Mall, Dragon Mall and Burj Juman.    Abdulla Al Hajiri, Executive Vice-President Customer Service at DEWA, said: “The success of the conservation house will increase the importance of the rational use of water and electricity across Dubai. A special team and taskforce from DEWA is available to teach people about the conservation house and provide practical tips on how they can implement conservation in their homes. The conservation house in the shopping malls is a simple platform to disseminate the importance of saving energy in residential homes.”
“Visiting the shopping malls in Dubai is a highly effective way to provide people with the right information and support to encourage them to start conserving utilities.” said Amal Koshak, Senior Manager, Demand & Tariff Management. “It is easy to start conserving energy. People can take a shower instead of a bath, always wash full loads in the washing machine or simply turn off unnecessary lights and electrical appliances.”
The ‘conservation house’ is part of an interactive, fun and educational Conservation Unit from which DEWA delivers simple lectures on conservation whenever needed, provides information booklets and literature on conservation and distributes memorable gifts and soft toys to young and aspiring conservationists.


For more information regarding Dubai Electricity and Water Authority and the conservation outreach campaign call  DEWA customer service team on 04 6019999.
About DEWAThe Dubai Electricity and Water Authority (DEWA) is a local utilities provider responsible for delivering and managing vital electricity and water supply to customers across the emirate of Dubai. Across all of its operations DEWA aims to provide the best possible customer services with reliable, clean and safe electricity and water.
DEWA was established in 1992 following the merger of Dubai Electric Company and the Dubai Water Department which had both been operating independently since 1959. Today, DEWA has a workforce of over 8,000 employees each striving to deliver the highest standards of services with consistency and reliability.
In line with its vision, and in keeping pace with international developments in technology, DEWA became one of the first local authorities to be completely e-enabled. Its website reflects the organization’s ongoing efforts to communicate effectively with its customers and to provide eGovernment services and up-to-date information for online users.
For more information, please visit:  www.dewa.gov.ae