Dubai, UAE; May 3, 2009: The Bid 2 Win auctions held as part of the Festival@The Dubai Mall witnessed keen bidding by hundreds of visitors to the mall. The two SMS auctions were held over the weekend offering an Apple Combo and Bose Lifestyle Home Entertainment System.
The Apple Combo, priced AED 14,498, was courtesy of Sharaf DG. Starting at a bid of AED 1, the combo comprising an Apple Mac Book, iPhone and iPod Touch was clinched by Mr Faiyaz for a price of AED 9,786.
The second Bid 2 Win event, held on Saturday, was for a Bose Lifestyle 48 Series IV DVD Home Entertainment System, courtesy of Plug-Ins, priced at AED 15,999. The winning bid by Mrs Colleen was for AED 11,550.
The Bid 2 Win is an innovative retail event where visitors to the mall only have to SMS the product code of the items on display at the mall to Etisalat 4643. Bidders first register to participate in the auction at the same number. Bids open at 10am and continue until 9pm. Bidders are informed of the status of their bid in real-time, and live updates of the auction are displayed on the multimedia screens.
The Bid 2 Win event will be held every weekend and items that go on auction will be announced in advance.
In addition to Bid 2 Win, the mall also offers a ‘Win Millions’ raffle, a Grand Bentley raffle with only 5,000 tickets priced at AED 200 each going into the draw and roaming entertainment throughout the mall.
Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, Emaar Hospitality Group’s five star hotel brand.
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