Dubai, October 7, 2009 – The Nielsen Company has announced that it has been appointed by UKOM, the U.K. Online Measurement body, as its official partner to create the country’s first currency for planning advertising campaigns on the Internet. Nielsen’s selection for this landmark work reflects its global leadership in setting the standard for Internet measurement, and expands the number of countries for which it provides the online currency of choice to 10 of the world’s largest markets.
In addition to the U.K., Nielsen provides the currency of choice in France, Italy, Spain, Brazil, Japan, Switzerland, China and South Africa. Earlier this month, Nielsen also announced it had acquired KoreanClick, the leading Web measurement company in South Korea, making it a global leader in online measurement across 30 markets, including the United States and Australia.
Tahir Khalil, Associate Director for Nielsen Online in the Middle East, North Africa and Pakistan region, said: “The UKOM partnership, together with our similar relationships with industry bodies in Europe, Africa and the Far East, reinforces Nielsen as the potential currency in MENA for online media measurement. We are now tracking over 500 million page impressions per month and over 100 million Internet sessions in the MENAP region.”
“We are delighted to help UKOM build the U.K.’s first industry-agreed online planning tool,” said John Burbank, CEO of Nielsen’s online division. “Our selection--supported by media, advertisers and agency groups--demonstrates the marketplace’s confidence and trust in the reliability, consistency and validity of our online media measurement. As with last week’s announcement of our strategic alliance in the U.S. to develop products to measure ad effectiveness online with Facebook, we are committed to partnering with our clients to help them compete in the marketplace,” added Burbank. “We look forward to working with UKOM and continuing to play this significant role in realizing the tremendous potential of the Web as an advertising medium.”
Set to launch in January 2010, the UKOM Audience Planning System (APS), powered by Nielsen, gives advertisers and their agencies the ability to plan media schedules around a single, benchmark source of highly accurate and consistent online data, just as they currently do in the U.K. for TV, radio and print media.
Guy Phillipson, CEO of the Internet Advertising Bureau (IAB) and director of UKOM, said: “The UKOM Audience Planning System represents a genuine milestone for the online industry. For the first time, advertisers and agencies will be able to confidently plan campaigns using industry-approved audience data comparable with traditional media, such as TV and press. Nielsen’s original submission to be the supplier of this system was a close match to UKOM’s exacting brief and we have worked closely with them, taking advice from all stakeholders, to hone the final specifications. I’m confident the UKOM Audience Planning System will transform the medium for brand advertisers.”
Providing the all-important online reach and frequency metrics that agency planners require to build media schedules, the planning system will supply U.K. online audience data for sites with at least 50,000 unique visitors a month, and more.
In 2008, according to the IAB, the U.K. Display Ad market was worth £637M (U.S. $1,020M) – 90 percent more than in 2005. However, display’s growth has lagged behind the other two major forms of online advertising – search (up 159 percent) and classifieds (up 173 percent). The planning currency will help display advertising grow much faster by giving advertisers the confidence to commit more budget to this form of advertising.
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
Wednesday, October 7, 2009
Lootah meets US Consul General

Eng. Hussain Nasser Lootah, Director General of Dubai Municipality on Wednesday received in his office, Mr. Justin Siberell Consul-General of the United States of America in Dubai.
The meeting was part of the visits by members of the diplomatic missions to the Municipality to discuss matters regarding bilateral relationship in the areas of municipal work and the exchange of experiences in various fields.
Eng. Lootah welcomed the American Consul General and stressed the need for connectivity and interdependence between the two so as to promote relations between them in the public interest.
He commended the efforts of the Consul of Dubai Municipality, relationships and the services it provides to the community and also praised the outstanding development in the city in various areas, and emphasized the depth of relations between the city of Dubai and US cities.
The meeting was part of the visits by members of the diplomatic missions to the Municipality to discuss matters regarding bilateral relationship in the areas of municipal work and the exchange of experiences in various fields.
Eng. Lootah welcomed the American Consul General and stressed the need for connectivity and interdependence between the two so as to promote relations between them in the public interest.
He commended the efforts of the Consul of Dubai Municipality, relationships and the services it provides to the community and also praised the outstanding development in the city in various areas, and emphasized the depth of relations between the city of Dubai and US cities.
ENOC focuses on care for elderly on ‘International Day of Older Persons’; Campaign held in partnership with Community Development Authority

Dubai, October 7, 2009: As part of its ongoing commitment to undertake meaningful initiatives that add to strengthening the social fabric, ENOC, in partnership with the Community Development Authority (CDA), is raising awareness on the importance of caring for the elderly through the ‘International Day of Older Persons,’ a week-long campaign to be held until October 8, 2009.
ENOC is displaying posters and banners, across its service stations, aimed at improving all issues that affect older people, such as public facilities and senior homes as well as the creation of laws and upholding the rights of elderly persons to live in dignity and respect.
Saeed Abdullah Khoory, ENOC Group Chief Executive said: “We are what we are today because of our parents and elders. Older people have always been an important part of our lives, and taking care of them is part of our values and religious teachings. This campaign commemorates the invaluable contribution that they have made for all of us, encourages and teaches us how to take care of them, and reminds us of our traditions. “
Sheikh Maktoum Butti Al Maktoum, CEO – Social Care, said: “The society benefits enormously from the presence and participation of the elderly. Taking care of them is part of our strategy and we have set up a specialised department to look at different ways of enhancing their lives and better integrating them into society. We partnered with ENOC as they share the same sense of responsibly towards the community and will help us reach our desired results.”
ENOC has raised awareness about several social issues in the past, such as blood donation, charity, educating less fortunate youngsters, and continues to partner with public and semi-private organisations to educate the public on relevant issues.
-Ends-
About ENOC:
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.
ENOC’s vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.
ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.
ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.
Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.
About Community Development Authority (CDA):
The CDA is a government entity mandated with enhancing the social development in Dubai to achieve the Dubai strategic plan 2015 which was announced by His Highness Sheikh Mohamed Bin Rashid Al Maktoum on February 2007.
The CDA will work towards promoting and raising the social standards in Dubai, and increasing the role of citizens in the community by cooperating with concerned entities in order to achieve the goals of the development sector and to develop the basic structure necessary for this.
The CDA will work on setting up the necessary policies and standards pertaining to social services providers based on its five strategic goals including promotion of national identity, social protection, social inclusion, social empowerment, and social cohesion in Dubai.
ENOC is displaying posters and banners, across its service stations, aimed at improving all issues that affect older people, such as public facilities and senior homes as well as the creation of laws and upholding the rights of elderly persons to live in dignity and respect.
Saeed Abdullah Khoory, ENOC Group Chief Executive said: “We are what we are today because of our parents and elders. Older people have always been an important part of our lives, and taking care of them is part of our values and religious teachings. This campaign commemorates the invaluable contribution that they have made for all of us, encourages and teaches us how to take care of them, and reminds us of our traditions. “
Sheikh Maktoum Butti Al Maktoum, CEO – Social Care, said: “The society benefits enormously from the presence and participation of the elderly. Taking care of them is part of our strategy and we have set up a specialised department to look at different ways of enhancing their lives and better integrating them into society. We partnered with ENOC as they share the same sense of responsibly towards the community and will help us reach our desired results.”
ENOC has raised awareness about several social issues in the past, such as blood donation, charity, educating less fortunate youngsters, and continues to partner with public and semi-private organisations to educate the public on relevant issues.
-Ends-
About ENOC:
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.
ENOC’s vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.
ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.
ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.
Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.
About Community Development Authority (CDA):
The CDA is a government entity mandated with enhancing the social development in Dubai to achieve the Dubai strategic plan 2015 which was announced by His Highness Sheikh Mohamed Bin Rashid Al Maktoum on February 2007.
The CDA will work towards promoting and raising the social standards in Dubai, and increasing the role of citizens in the community by cooperating with concerned entities in order to achieve the goals of the development sector and to develop the basic structure necessary for this.
The CDA will work on setting up the necessary policies and standards pertaining to social services providers based on its five strategic goals including promotion of national identity, social protection, social inclusion, social empowerment, and social cohesion in Dubai.
DM intensifies awareness campaign for pet owners

The Veterinary Services Section of Dubai Municipality is spreading its awareness campaign on laws related to pet owners to all areas of the Emirate of Dubai. The section had started the campaign in May 2009 and will continue until the end of December this year.
Hashem Al Awadhi, Head of Veterinary Services Section said that the goal of the campaign is to educate pet owners on the local laws as they must register and vaccinate animals against common diseases, should purchase animals or birds only from places certified by Dubai Municipality and carry health certificates, vaccination records and a CITES certificate if the animals were among the endangered species.
He also noted that the first phase of the campaign was in Jumeirah and the response of pet powers was good. "The campaign, which received a tremendous response from pet owners, made them aware of the laws of animal welfare and the list of violations that will be implemented by the Veterinary Services Section after the end of the campaign," said Al Awadhi.
The Section has issued laws and regulations for dog owners on the registration and immunization of their animals, as the dog owner is responsible first and foremost for the actions of his animal during the time it is tamed and taken up for stay at home, and if it was given to another person, the new owner bears all the legal consequences with the need to commit to using the appropriate neck belt, masks, and who does not abide the rules is going to be fined Dh200, and in case of repetition the fine will become Dh400.
In case of taking those dogs to parks, beaches, entertainment venues and shopping malls and prohibited places the owners will be fined Dh200, and in case of repetition the dog will be seized and the owner will have to pay Dh500 as fine.
Necessary measures should be taken to prevent animal exposure to any person or damaging properties of others and in the case of travelling outside the country the animal must be put in a place where the basic requirements are available for the care and welfare of the animal.
The owners must remove the waste of the animal and place them in a plastic bag during its taming, and the dog owner is responsible if his animal is loose or missing, and the owner should register the dog, and in all the previous cases if the pet owners made any violations, the offenders will have to pay fines and their animals will be seized.
Hashem Al Awadhi, Head of Veterinary Services Section said that the goal of the campaign is to educate pet owners on the local laws as they must register and vaccinate animals against common diseases, should purchase animals or birds only from places certified by Dubai Municipality and carry health certificates, vaccination records and a CITES certificate if the animals were among the endangered species.
He also noted that the first phase of the campaign was in Jumeirah and the response of pet powers was good. "The campaign, which received a tremendous response from pet owners, made them aware of the laws of animal welfare and the list of violations that will be implemented by the Veterinary Services Section after the end of the campaign," said Al Awadhi.
The Section has issued laws and regulations for dog owners on the registration and immunization of their animals, as the dog owner is responsible first and foremost for the actions of his animal during the time it is tamed and taken up for stay at home, and if it was given to another person, the new owner bears all the legal consequences with the need to commit to using the appropriate neck belt, masks, and who does not abide the rules is going to be fined Dh200, and in case of repetition the fine will become Dh400.
In case of taking those dogs to parks, beaches, entertainment venues and shopping malls and prohibited places the owners will be fined Dh200, and in case of repetition the dog will be seized and the owner will have to pay Dh500 as fine.
Necessary measures should be taken to prevent animal exposure to any person or damaging properties of others and in the case of travelling outside the country the animal must be put in a place where the basic requirements are available for the care and welfare of the animal.
The owners must remove the waste of the animal and place them in a plastic bag during its taming, and the dog owner is responsible if his animal is loose or missing, and the owner should register the dog, and in all the previous cases if the pet owners made any violations, the offenders will have to pay fines and their animals will be seized.
Bin Sulayem opens Arabian horse photography exhibition

Under the Patronage of HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, the Director General of Dubai Department of Tourism and Commerce Marketing (DTCM), Mr. Khalid A bin Sulayem, opened a photographic exhibition of the purebred Arabian horses in Dubai on Tuesday.
Titled Asil, the exhibition continues until October 16 from 9 am to 10 pm daily, except Friday when it is open from 3 pm to 10 pm. Exclusive viewing for Ladies only on Sunday 11 October 2pm - 10pm. The exhibition is being held at the Empty Quarter Fine Art Photography Gallery in DIFC Gate Village.
The exhibition showcases the works of Jordanian photographer, Mr. Tariq Dajani.
Titled Asil, the exhibition continues until October 16 from 9 am to 10 pm daily, except Friday when it is open from 3 pm to 10 pm. Exclusive viewing for Ladies only on Sunday 11 October 2pm - 10pm. The exhibition is being held at the Empty Quarter Fine Art Photography Gallery in DIFC Gate Village.
The exhibition showcases the works of Jordanian photographer, Mr. Tariq Dajani.
Sunday, September 13, 2009
Tasjeel donates one Dirham for every car registered during Ramadan; Funds raised to go to Bait Al Khair Society for helping people in need

Dubai, September 13, 2009: Tasjeel, an ENOC and Road Transport Authority (RTA) joint venture for speedy and hassle-free vehicle testing and registration services, has introduced “Dirham wa’Bas”, a new charity initiative being held in the Holy Month of Ramadan.
With ‘Dirham wa’Bas,’ Tasjeel will donate one Dirham from the car registration fees of every car towards Bait Al Kair Society, a charity organisation in the UAE. The move also includes setting up a number of charity collection points at its service centres across Dubai, Sharjah and Khorfakan.
Ayas Bin Hendi, General Manager of Tasjeel, said: “The “Dirham wa’Bas” initiative complements the various efforts undertaken by ENOC group to partner in social projects for the welfare of UAE residents. At Tasjeel service centres, we receive an average of 2,000 vehicles for registration every day. We hope that the charity initiative will help bring smile to people in need.”
In a bid to offer motorists more convenience and flexibility during the month of Ramadan, Tasjeel has extended its working hours at all service centres. They are now open from 9:00 am until 3:00 pm and 8:00 pm until 12:00 mid night from Saturday to Thursday
With ‘Dirham wa’Bas,’ Tasjeel will donate one Dirham from the car registration fees of every car towards Bait Al Kair Society, a charity organisation in the UAE. The move also includes setting up a number of charity collection points at its service centres across Dubai, Sharjah and Khorfakan.
Ayas Bin Hendi, General Manager of Tasjeel, said: “The “Dirham wa’Bas” initiative complements the various efforts undertaken by ENOC group to partner in social projects for the welfare of UAE residents. At Tasjeel service centres, we receive an average of 2,000 vehicles for registration every day. We hope that the charity initiative will help bring smile to people in need.”
In a bid to offer motorists more convenience and flexibility during the month of Ramadan, Tasjeel has extended its working hours at all service centres. They are now open from 9:00 am until 3:00 pm and 8:00 pm until 12:00 mid night from Saturday to Thursday
Saturday, September 12, 2009
Emirates Aviation College on target for 15 per cent increase in student numbers

Dubai, U.A.E.,13th September 2009: With the new semester due to start directly after Eid, Emirates Aviation College is on target to see an increase of 15 per cent on last year’s total student numbers.
Just over a week out from the start of the new term, the college has seen a rise in the number of new student registrations, as well as students returning to complete their studies.
Dr. Ahmad Al Ali, Senior Vice President Academic Wing, Emirates Aviation College said: “The significant increase in new and returning students is testament to the outstanding teaching standards that have helped put Emirates Aviation College at the forefront of international aviation training. Every member of staff at the college, from teaching to administration, is looking forward to the start of the new semester and to playing an important part in shaping these students’ futures.”
“Completing specific studies in aviation enables our students to forge ahead with their career goals and ambitions. Emirates Aviation College is renowned the world over for its leading aviation programmes and for producing some of the world’s most sought after graduates.”
The college enlists the services of the very best teachers from across the globe to ensure that the students are ahead of the curve on completion of their academic studies. All courses offered at the Emirates Aviation College are certified by the UAE Ministry of Higher Education.
The Emirates Aviation College offers a variety of courses from Academic Programmes to Diplomas, Higher Diplomas as well as several MBA programmes. Since the college opened in late 1991 a total of 8,000 students have successfully completed their studies across a variety of specialisations. Many of these students have since gone on to rewarding and successful careers in aviation across the globe.
Current courses on offer for the 2009-2010 academic year include:
Academic Programmes: Bachelor of Science in Aeronautical Engineering and Bachelor of Arts in Business Administration - Air Transport Management.
Diplomas and Higher Diplomas in Aerospace Engineering, Business Studies, Electronics and Computer, Computer Software Development and Tourism Management. Top-up Degrees in a variety of specialisations including; Aviation Management, Aerospace Technology, Applied Business, Electronics Engineering are also available.
Those looking to complete their MBA can enroll in; Aviation Management, Logistics and Supply Chain Management and IT Management. The college will also be offering English Foundation programmes and Flight Operations Management courses.
Registration is still open for students who are interested in attending the Emirates Aviation College. Further information can be found at http://www.emiratesaviationcollege.com/ or by calling the college administration office on +9714 2824000.
Just over a week out from the start of the new term, the college has seen a rise in the number of new student registrations, as well as students returning to complete their studies.
Dr. Ahmad Al Ali, Senior Vice President Academic Wing, Emirates Aviation College said: “The significant increase in new and returning students is testament to the outstanding teaching standards that have helped put Emirates Aviation College at the forefront of international aviation training. Every member of staff at the college, from teaching to administration, is looking forward to the start of the new semester and to playing an important part in shaping these students’ futures.”
“Completing specific studies in aviation enables our students to forge ahead with their career goals and ambitions. Emirates Aviation College is renowned the world over for its leading aviation programmes and for producing some of the world’s most sought after graduates.”
The college enlists the services of the very best teachers from across the globe to ensure that the students are ahead of the curve on completion of their academic studies. All courses offered at the Emirates Aviation College are certified by the UAE Ministry of Higher Education.
The Emirates Aviation College offers a variety of courses from Academic Programmes to Diplomas, Higher Diplomas as well as several MBA programmes. Since the college opened in late 1991 a total of 8,000 students have successfully completed their studies across a variety of specialisations. Many of these students have since gone on to rewarding and successful careers in aviation across the globe.
Current courses on offer for the 2009-2010 academic year include:
Academic Programmes: Bachelor of Science in Aeronautical Engineering and Bachelor of Arts in Business Administration - Air Transport Management.
Diplomas and Higher Diplomas in Aerospace Engineering, Business Studies, Electronics and Computer, Computer Software Development and Tourism Management. Top-up Degrees in a variety of specialisations including; Aviation Management, Aerospace Technology, Applied Business, Electronics Engineering are also available.
Those looking to complete their MBA can enroll in; Aviation Management, Logistics and Supply Chain Management and IT Management. The college will also be offering English Foundation programmes and Flight Operations Management courses.
Registration is still open for students who are interested in attending the Emirates Aviation College. Further information can be found at http://www.emiratesaviationcollege.com/ or by calling the college administration office on +9714 2824000.
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