April 24, 2015 – Piaggio
Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group,
European leader of the powered two-wheeler sector, and India’s leading
manufacturer of light transportation solutions has announced the launch of new ape’ Xtra Dlx model, a
launch confirming its commitment to anticipating customers changing needs and Piaggio’s core philosophy of continuous improvement. At PVPL, the
emphasis has always been on value creation, be it product design or
performance. The company has consistently gone to the market with its customers
in mind.
While PVPL has already been marketing this vehicle
successfully for some years, the new ape’ Xtra Dlx presents a series of
enhancements in style and functionality, while continuing to offer exceptional
reliability, fuel efficiency and comfort.
The changes introduced by PVPL on this successful vehicle
reflect the evolving expectations of modern drivers. The ape’ Xtra Dlx sheet
metal body provides strength and stylish lines, together with a smart
dashboard, new headlamps and new handlebar switch.
The ape’ Xtra Dlx also features a new paint treatment for
added gloss and better colour retention, as well as higher rust prevention,
thus ensuring an even longer life for the vehicle. The initial response of
customers to these eagerly awaited changes has been excellent.
Explaining the Company’s new initiative, Mr. Stefano Pelle,
CEO of Piaggio India Pvt. Ltd. said
“Anticipating our New Age customer’s needs, ape’ Xtra Dlx has been conceived as
a modern, stylish vehicle with many new features and yet delivering its core
values of exceptional reliability, fuel efficiency and comfort”.
With the new looks, style and features of ape’ Xtra Dlx,
comes the same trust that over 19 Lacs customers have showered on the ape’ 3w
passenger vehicles for more than 15 years. Today, the company is confident that
apé Xtra Dlx in its new design would continue to enhance the lives of its
customers and will help consolidate its leadership position in the 3 wheeler
market.
About Piaggio Vehicles Pvt.Ltd.
Piaggio Vehicles Pvt. Ltd.
is a 100% owned subsidiary of Piaggio
Group. The Company commenced operations in India in 1999 with the launch of the
3 wheeler brand ape' which was an immediate success and has grown from strength
to strength over the years. PVPL created the market, grew it , and has
sustained a dominant and leadership position in the Diesel 3 wheeler segment.
Piaggio is a leading player in the light transportation industry with a
complete range of 3 and 4 wheelers in Diesel, Petrol, CNG, LPG fuel variants.
The Company’s products are not only endorsed by over 1.9 million satisfied
customers across India but also exported to more than 35
countries worldwide.
Piaggio has a state-of-the-art manufacturing plant at Baramati in
Maharashtra[, with an installed annual production capacity of over 300,000
three-wheelers and 80,000 four-wheelers]. It is also moving towards
self-reliance with the completion of its advanced engines plant on the same
campus. Piaggio has over 2500-strong work-force comprising experienced
engineers, R&D specialists, plant workers, sales, service and marketing
professionals.
Piaggio created and now leads the 3 wheeler Diesel segment with
its apé 3-wheeler which has become generic of the category. The Company
controls more than 33% of market in the 3 wheeler segment in India.