LG RECOGNIZED FOR BRANDING EXCELLENCE AT SUPERBRANDS TRIBUTE EVENT

Mr. H.S. Paik, president of LG Electronics Gulf FZE, accepts
the Superbrands tropy from Mike English, Director, Superbrands ME

Dubai, Jul. 12, 2011 – In a glittering awards ceremony held at the Intercontinental Hotel in Dubai Festival City last night, LG Electronics was recognized for its branding activities with a “Superbrand’ trophy. Attended by the regions elite, the Tribute Event also saw the unveiling of the coveted 2011 Superbrands book, featuring the UAE’s top brands.

Accepting the award and speaking to top executives of leading local, regional and global brands, president of LG Electronics Gulf FZE, Mr. H.S. Paik, said: “We have been steadily building the LG brand in the region since we began operations in the Middle East in 1988. We have done this by consistently communicating our brand values and delivering innovative yet stylish products to engage with consumers, and are very proud and honoured to accept this award which recognises our efforts over the years.”

Operating in over 86 countries worldwide, Superbrands is a leading international arbiter of branding. Superbrands in the UAE are voted for every year by a jury of brand peers.


About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home

Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lg.com/.