Huawei Inks its First Sports Sponsorship Deal as Exclusive Sponsor of the 2011 Italian Supercoppa

Huawei leverages Supercoppa platform to promote its concerted push to enter a

New Cloud Era

Middle East - 13 July, 2011: Huawei, a leading telecom solutions provider, today

announced the signing of its first international sports sponsorship deal – an exclusive

sponsorship of the 2011 Italian Supercoppa (Supercoppa Italiana), a face-off between

two of Italy’s top football teams – A.C. Milan and Inter Milan. This is the first time that

these two teams are meeting in the Italian Supercoppa. The game will be held on August

6 at the Beijing National Stadium, also known as the “Bird’s Nest”, in Beijing, China.

With a potential viewership of hundreds of millions around the world, Huawei will be

leveraging the tournament to establish itself as a global consumer brand and to promote

its concerted effort to integrate cloud solutions into all of its upcoming smart phones and

devices.

“Huawei is thrilled to sponsor this top-notch competition that football fans all over

the world are looking forward to,” said Victor Xu, chief marketing officer of Huawei

Device. “This title sponsorship marks Huawei’s transformation from a B2B company to

a consumer-centric brand. Consumers will be able to experience a new generation of

Huawei “Cloud Phones”.

Huawei is one of very few global companies whose business spans across telecoms

infrastructure, professional services, application and software, and devices. This provides

a solid foundation for the offering of “Cloud Phones”- mobile devices based on a global

cloud computing platform that offers consumers cloud services, anytime, anywhere.

“Huawei’s ‘Cloud Phones’ are not just upgrades to existing smartphones. We are creating

a new smartphone category which will lead to a brand new smartphone experience

and open up a new era for the telecoms industry. Huawei’s ‘Cloud Phones’ will provide

cloud services that meet the needs of different consumers, making it easy to share

music, movies, customized data such as restaurants and shopping information and many

other forms of digital content. Huawei ‘Cloud Phones’ will offer safer and faster data

transmission and storage,” said Victor Xu. “The sponsorship of the Italian Supercoppa

is the beginning of Huawei’s multi-facet marketing approach that will include branding,

new channels and new products, underpinned by a comprehensive range of Huawei’s

new “Cloud Devices’.”

The Supercoppa sponsorship also symbolizes a milestone of Huawei’s new marketing and

branding strategy, a shift from business-focused to customer-oriented and a march into

open channels that entail operators, resellers, retails and e-commerce, increasing the

accessibility of Huawei-branded smart devices. Consumers will be able to choose from

Huawei’s comprehensive product portfolio including flagship and mid-range devices as

well as products available to the mass market.

Commenting on the partnership, Wang Hui, CEO, Beijing United Vansen International

Sports Co. Ltd, organizer of the Supercoppa in China, said, “We are very pleased to have

Huawei on board as the exclusive sponsor of the Italian Supercoppa. We are confident

that the tournament, which features the best Italian football has to offer, will help

Huawei to engage with audiences worldwide.”

To celebrate the sponsorship, audiences attending the Italian Supercoppa will have the

opportunity to experience Huawei’s line of smart devices through onsite demonstrations

from July 23 to August 5 in an outdoor carnival at the Bird’s Nest.

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About Huawei Device

Huawei Device is a global leader in providing smart devices that connect you with the
world, simply. Huawei Device partners with more than 500 operators, including the
world’s top 50 operators, across more 140 countries. Huawei’s products and solutions
have been deployed in over 100 countries and support the communications needs of one
third of the world’s population. The company is committed to providing innovative and
customized products, services and solutions to create long-term value and growth for its
customers.

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